Denmark’s number one beer Tuborg has appointed Fold7 to deliver an integrated campaign across the UK, Europe and the Baltic States.
Online PR News – 23-April-2010 – – Fold7 won the above the line campaign in a 3-way pitch. The campaign, which includes four TV commercials, press ads and an interactive on-line element, is due for launch in May.
Carlsberg owned Tuborg is the official beer of many top European music festivals including Glastonbury, Wireless and Global Gathering in the UK. With music audience engagement at the heart of the Tuborg offering, Fold7 is a natural fit because of their expertise in dynamic youth communications and close ties with the music industry.
Fold7 founding Partner, Ryan Newey, commented; “Our expertise is closely aligned with the needs of the Tuborg brand and this gave us the edge in understanding their objectives and their market. A campaign of this magnitude needs wide-ranging skills across several comms channels and our Creative, Digital and Moving Pictures teams have all been onboard.”
Reflecting on the strength of Fold7’s winning pitch, Tuborg went on to award them an additional below the line campaign.
Carlsberg’s Brand Activation Manager commented; “Fold7 have strong creative capabilities across multiple channels and a great understanding of Tuborg’s target consumer. They are a natural fit for the brand and we’re delighted to have them on board.”