Bollywood actor, Kangna Ranaut as brand ambassador for the new ALCATEL ICE3 Mobiles in India
04/23/2010

•ALCATEL Debuts new handsets in India in association with ICE Mobile Network Systems
•ALCATEL branded mobiles’ design experience now in India in association with ICE
•Five new mobile handsets in next three months

Online PR News – 23-April-2010 – – ALCATEL Mobile in association with ICE Mobile Network Systems Limited is all set to roll out their premier product- ALCATEL ICE3 in the Indian market. The maiden product ALCATEL ICE3, launched by National award winner Bollywood actor Kangna Ranaut, is a feature rich stylishly designed mobile handset clubbed with complete social networking experience at a very affordable price of about INR 7000 for Indian market.

Bollywood actor and National award winner, Kangna Ranaut has been roped in to endorse the brand as a perfect fit for its trendy, stylish and young image. Kangna Ranaut says, “ICE is a young, hip, cool and stylish phone. I love its distinctive look, and believe it offers great features. It is priced very affordably, and I’m sure it will be a very popular phone in the market. ”

Mr. M. S. Malik, Director of ICE Mobile Network Systems said, “ICE Systems is committed to bring world class devices with latest Technology, Trend & Design to the Indian customers. Indeed, it is an honour to get associated with TCT Mobile and together we are launching five new ALCATEL handset models in the next three months and establish a presence of at least a million handsets within a span of six months in the Indian market”.

Mr. Praveen Valecha, Country Manager, ALCATEL Mobile added, “We are indeed very aggressive in our approach and are also aiming to rank amongst the top three mobile handset providers in QWERTY, EMAIL and MULTIMEDIA HANDSET CATEGORY by 2012 in India”.

ALCATEL Mobiles are the partners for design and manufacturing to ICE mobile network and will be launching many products in association with each other. Together the mobile telephone majors are all set to revolutionize the Indian mobile phone market with intriguing new trends in technology and design. The Indian mobile telephony market promises a huge untapped potential which these together are looking at.

About ALCATEL Mobile:
ALCATEL Mobile is a member of TCL Communication listed on Hong Kong Stock Exchange (HKSE: 2618) which was established in August 2004 by TCL Communication and ALCATEL.
It is an innovative Mobile Phone Design House built with the mission to provide a wide Collection of stylish and innovative design product with the most enjoyable user experience for customers all over the world. With its distinctive brands, ALCATEL Mobile is positioned to revolutionize next generation of mobile phones with Unique Design and Competitive Value.

About ICE Mobile Network Systems Limited:
ICE Mobile Network Systems Limited comes with 25 years in Indian market with a wide product line and distribution network for fixed wireless phones, data cards, reverse logistics and mobile phones. With its rich and varied experience in the Indian market ICE has the right pulse for the Indian market. ICE mobiles’ commitment is to bring latest trends in design and technology to Indian market with focus on push mail, QWERTY and 3G category.