Environmental Communications Workshop Offered in Austin
04/22/2010

Calling all natural resource managers, watershed organizations, waterkeepers, and land trusts! The National Wildlife Federation will host a hands-on environmental communication workshop designed just for you in Austin, TX on May 5th, 2010. Participants will learn to prepare written and spoken communications that connect with everyday citizens and motivate action on behalf of our rivers, forests, lakes, wetlands, and oceans.

Online PR News – 22-April-2010 – – Contacts:
Eric Eckl, Water Words That Work, (703) 635-4380
Lacey McCormick, National Wildlife Federation, (512) 610-7765

Calling all natural resource managers, water utility executives, watershed organizations, waterkeepers, and land trusts! The National Wildlife Federation will host a hands-on environmental communication workshop designed just for you in Austin on May 5th, 2010.

The "Water Words That Work" workshop re-orients conservation professionals to the language that the public uses when they talk about nature protection and pollution control. Participants will learn to prepare written and spoken communications that connect with everyday citizens and motivate action on behalf of our rivers, forests, lakes, wetlands, and oceans.

Click the link below for details and to register:
http://www.austin-water-words.eventbrite.com/

"The Water Words That Work workshop has earned rave reviews from attendees all across the country," said Lacey McCormick, Communications Manager with the National Wildlife Federation. "We're pleased to be able to offer this workshop to our peers here in Texas."

"Environmental scientists, engineers, attorneys, and other professionals often struggle to explain their work to the public in layman's terms," said Eric Eckl, owner of Water Words That Work, LLC, who will lead the workshop. "This workshop will help them overcome this challenge and make the case to the public for political and financial support for their work."

Most environmental communications produce lip service to conservation, but only a few produce action. This workshop will explore what distinguishes the two -- synthesizing the results of hundreds of opinion polls, focus groups, and social research studies that explore the question. Participants will learn a 4-step writing method for translating scientific background information into effective issue advocacy, fundraising, and pollution prevention materials.

By applying the Water Words That Work method, attendees will develop the communications skills to succeed:
• Environmental writing for citizens
• Planning social marketing campaigns
• Working with reporters
• Preparing websites and blogs
• Fundraising
• Speaking at public meetings and hearings
• Lobbying public officials

About the National Wildlife Federation
Since 1936, The National Wildlife Federation (NWF) has worked to protect wildlife for our children’s future. NWF’s South Central Regional Center, based in Austin, focuses on protecting and restoring healthy rivers and estuaries, conserving wetlands, springs and aquifers, protecting wildlife populations from global warming, promoting sustainable land and water use, and connecting both children and adults with the natural world.

About Water Words That Work, LLC
Water Words That Work, LLC is marketing firm that helps nature protection and pollution control organizations modernize and professionalize their communications. The company works with its clients to plan and execute fundraising, issue advocacy, and pollution prevention efforts. Our clients include the National Park Service, the National Fish and Wildlife Foundation, the Ogeechee Riverkeeper, West Virginia Rivers Coalition, the Minnesota Association of Watershed Districts, the Chesapeake Bay Trust, and many others. Learn more at http://waterwordsthatwork.com

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