How Britain Shops: Food & Grocery 2010 Report Now Available on ReportsandReports
04/22/2010

The number of consumers shopping for food & grocery has fallen due to the fall in empty nesters as those returning from university live at home to save money. With consumer apathy for the discounters waning and the Big Four working hard on building loyalty and their value credentials, they have won back main user share.

Online PR News – 22-April-2010 – – Dallas, TX: ReportsandReports announce it will carry How Britain Shops: Food & Grocery 2010 Market Research Report in its Store.

Verdict Research: How Britain Shops Food & Grocery provides a detailed overview of the shopping habits of consumers. It examines, who shops for food & grocery, where they shop, whether they are satisfied with their current store and what stores should do to satisfy customers more.

Scope
• Thorough analysis of how customers shop for food & grocery. Profiled retailers: Aldi, Asda, Co-op, Iceland, Morrison, Sainsbury, Tesco, Waitrose
• How Britain Shops reports include visitor and main user share data, conversion rates, customer loyalty rates and reasons for loyalty/disloyalty
• Data is segmented regionally and by demographic and socio-economic group. Historic data is provided so trends can be analysed over a five year period.

Highlights
The number of consumers shopping for food & grocery has fallen due to the fall in empty nesters as those returning from university live at home to save money. With consumer apathy for the discounters waning and the Big Four working hard on building loyalty and their value credentials, they have won back main user share.
Competition has intensified and consumers continue to shop around. This has led to higher loyalty rates, with consumers basing their choice of primary supermarket for their main food shopping on more information.
While frugal consumers still hold price as a major deciding factor over where to shop, quality has become more important. Those that offer clear value and quality propositions have been big winners, with Morrison, thanks to its continued focus on quality food at competitive prices, making big gains in main user share.

Reasons to Purchase
• How Britain Shops is one of the most comprehensive studies of its kind drawing on a nationwide survey of 6,000 shoppers
• Use this report to understand what drives the loyalty of your customers and find out where else they are shopping - and why.
• Channel investment for maximum return by knowing which aspects of your retail proposition most need improving in the opinion of your customers

TABLE OF CONTENTS
Overview 1
Introduction 1
Summary 1
Executive Summary 2
Key findings 2
Retailer Highlights 3
Sector Summary 18
Share of shoppers 18
Penetration of food & grocery shoppers 23
Retailer usage 25
Conversion rates 30
Shopping around 32
Loyalty 34
Drivers of loyalty/ disloyalty 38
Aldi 46
Bias to elderly and less affluent keeps loyalty rates at all time high 46
Visitors 47
Main users 50
Conversion rate 53
Loyalty 55
Competitors 60
Asda 62
Main users and visitors move to new highs 62
Visitors 63
Main users 65
Conversion rate 68
Loyalty 70
Competitors 75
The Co-operative 78
Suffers from competitive pressures on convenience stores 78
Visitors 80
Main users 83
Conversion rate 86
Loyalty 88
Competitors 93
Iceland 95
Gains younger and more affluent shoppers as loyalty rockets 95
Visitors 96
Main users 98
Conversion rate 101
Loyalty 103
Competitors 107
Morrison 109
Increases loyalty and customer base through focusing on value and quality credentials 109
Visitors 110
Main users 113
Conversion rate 116
Loyalty 118
Competitors 123
Sainsbury 125
Improved value credentials fail to raise shopper numbers significantly 125
Visitors 126
Main users 129
Conversion rate 132
Loyalty 134
Competitors 139
Tesco 141
Loyalty rise is poor compensation for Tesco’s loss of main users 141
Visitors 142
Main users 145
Conversion rate 148
Loyalty 150
Competitors 155
Waitrose 157
Loses main user share despite improved price perception 157
Visitors 158
Main users 161
Conversion rate 163
Loyalty 165
Competitors 170
APPENDIX 172
Overview 172
Basic methodology 173
Detailed methodology 175
Disclaimer 177

Browse the complete Report on: http://www.reportsandreports.com/market-reports/how-britain-shops-food-grocery-2010/

Related Reports:
http://www.reportsandreports.com/market-reports/retail-futures-uk-food-grocery-q1-2009/
http://www.reportsandreports.com/market-reports/uk-retail-futures-2013-food-grocery/
http://www.reportsandreports.com/market-reports/retail-futures-uk-food-grocery-q3-2009/

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