Using contemporary tools like social and digital media combined with inbound marketing techniques enable companies to reach larger audiences than traditional methods
Online PR News – 21-April-2010 – – InBoundMarketingPR’s latest blog by Tom Allinder is a discussion of the use of interactive company websites, social media platforms, news releases and blogs for investor relations purposes. While the principles outlined cover publicly traded companies, they are applicable for private companies as well.
For the last year and a half, Tom Allinder has been a strong advocate of using contemporary tools for investor relations and brand building purposes. Over the last several months, InBoundMarketingPR has published a significant number of blogs and other resources to help companies begin to engage prospective customers, clients and shareholders through inbound marketing.
The use of digital and social media tools allow companies to market to a much larger audience than the traditional channels. Today, Facebook has over 400 million users and if it were a country, would be the third largest country in the world. Other platforms like Twitter, LinkedIn, YouTube, Slideshare and others have millions of users that companies can use to engage an audience.
“I strongly believe that inbound marketing is the only way business with get done from now through the foreseeable future,” said Tom Allinder, President of InBoundMarketingPR. “The individuals and companies that are getting onboard now will be well ahead of the pack while those that are waiting for things to return to the old ways will be lost. In my opinion, aside from a much bigger audience, you can reach investors more readily marketing outside the usual channels which are worn out,” said Allinder.
InBoundMarketingPR is an Inbound Marketing Public Relations Company that specializes in brand building strategies such as search engine optimization, search engine marketing, website design and redesign, social media and content development and marketing. InBoundMarketingPR's niche is publicly traded companies but serves businesses of all types and sizes on a regional as well as global scale.