The UK clothing market is mature and has been driven by the value retailers for a decade but faced with falling demand and low growth, combined with the return of inflation, retailers need to reassess their strategies and look for new avenues of growth.
Online PR News – 21-April-2010 – – Dallas, TX: ReportsandReports announce it will carry UK Clothing Market 2010: Issues & Opportunities Market Research Report in its Store.
Verdict Research: The UK clothing market is mature and has been driven by the value retailers for a decade but faced with falling demand and low growth, combined with the return of inflation, retailers need to reassess their strategies and look for new avenues of growth. This report delivers insightful analysis and identifies the opportunities in the market as well as in individual sectors.
• Detailed chapters on the clothing market, plus womenswear, menswear and childrenswear sectors, issues and opportunities for each.
• Includes market sizes and growth drivers 1999-2010e, market shares of Top 20 players (2004-2009), spend per head and per age group of each sector.
• Population trends, profile of clothing shoppers, loyalty drivers by gender and age, retailer clothing visitors numbers and spend per head.
• Channel shares and market segmentation (value, midmarket and premium) 2004-2009.
After a decade of the value retailers driving the clothing market in the UK, there has been a shift and the premium segment is to become the new battleground. Price inflation is returning to the market and the value sector has consolidated into the hands of largest operators. Opportunities for retailers now lie in the premium segment.
Though the 55-64 year age group is the lowest segment by value in the womenswear market, worth £2.83bn, its spend per head is the second highest at £760. This further underlines that this generation of women, who will be moving into the 65+ market over the next five years, should not be underestimated.
The recession has hit menswear spending and population trends are likely to hit it further unless retailers act to stimulate it. It has lower spend per head than womenswear or childrenswear. The biggest spending category, 15-24 year olds, is set to shrink by 4.5% by 2015 and the current lowest spending group, 55+s, are set to rise significantly.
Reasons to Purchase
• Identify growth opportunities in your sector and take market share from competitors
• Understand the issues and challenges in the market to plan strategy and avoid risk
• Access unique data and analysis on population spending trends in the clothing sectors and exploit the potential fully
TABLE OF CONTENTS
CLOTHING MARKET SUMMARY 2
KEY FINDINGS 2
CLOTHING MARKET 14
Clothing & footwear market spending trends 14
Spend per head in individual sectors 15
UK clothing shopper profile 16
Clothing market value and spending trends 17
Clothing market value and trends by age group 19
Clothing market shares 22
Clothing visitors 26
Clothing expenditure via channels 29
Online clothing sales and shopper profile 36
Population trends and effect on the clothing market 38
Clothing market issues 40
CLOTHING MARKET OPPORTUNITIES 42
WOMENSWEAR SUMMARY 44
Inflationary, demographic and social trends encourage trading up 44
WOMENSWEAR MARKET 46
Spending trends in womenswear 46
Shift in market from high volume to inflation 51
Womenswear spend per head 54
Primark challenges leaders as it grabs market share 55
Market segment analysis 65
Spending trends by age group 67
Online spending trends 72
WOMENSWEAR OPPORTUNITIES 73
Changing lifestyles create new opportunities 73
Service and quality have increasing importance 74
Shift upmarket 76
Opportunities in womenswear – summary 77
MENSWEAR SUMMARY 79
Needs strong stimulus to counter population trends 79
MENSWEAR MARKET 81
Growth slows as prices rise and volumes fall 81
Menswear underperforms 84
Consolidation as supermarkets gain ground 88
Segment analysis – middle market squeeze 95
Propensity to shop for clothes declines with age 96
Population trends and influence on menswear 97
Price trends different to womenswear, not a loyalty factor for all men 99
Online takes more share in menswear 101
MENSWEAR OPPORTUNITIES 102
Need to stimulate clothes spending … 102
… particularly among older men 102
15-24 years currently most valuable, but numbers falling and unemployment rising 105
Opportunities in menswear – summary 106
CHILDRENSWEAR SUMMARY 108
Opportunity lies in boyswear and non-clothing 108
CHILDRENSWEAR MARKET 110
Childrenswear more resilient than other clothing sectors in recession 110
Childrenswear market value and spending trends by sectors 111
Girlswear reflects womenswear as key driver of sales 113
Population trends favour infantswear 117
Value retailers and grocers move up table for childrenswear share 119
Grocers and clothing specialists gain from Woolworth’s demise 124
Value retailers grabbing ever larger share of midmarket 125
CHILDRENSWEAR OPPORTUNITIES 127
Boyswear needs to be exploited fully to realise potential 127
Non-clothing should be added to increase basket sizes 128
Target affluent older parents 129
Target local population 131
Target online 132
Opportunities in childrenswear – summary 134
ACCESSORIES MARKET 135
Market value and sub categories 2005-2009 135
Year-on-year growth % 2005-2009 135
Clothing market definitions 136
Further reading 137
Ask the analyst 138
Verdict consulting 138
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