PennySaverUSA.com Hires Online Retailing Veterans To Lead Its Marketing And E-commerce Efforts
07/15/2009

PennySaverUSA.com, the California geographic and demographic targeted marketing business of Harte-Hanks, Inc, announced the recent key leadership hires of two online retailing veterans, So Young Park and Doug Williams.

Online PR News – 15-July-2009 – – BREA, CA

PennySaverUSA.com, the California geographic and demographic targeted marketing business of Harte-Hanks, Inc. (http://www.harte-hanks.com/) and Harte-Hanks Shoppers, North America's largest owner, operator and distributor of shopper publications, announced the recent key leadership hires of two online retailing veterans, So Young Park and Doug Williams.

“As we take our next steps in expanding and redefining our Web and multichannel business, we wanted to go outside of our industry to bring in new executive talent. The experience and expertise that So Young and Doug bring to our company is really exciting,” said Loren Dalton, President of PennySaverUSA.com. “They both have had tremendous success in their previous roles leading companies through critical paradigm-changing strategies online. Our company is already benefiting from their valuable insights as we leverage our local print strength for the online communities we serve.”

So Young Park has been named VP of Marketing for PennySaverUSA.com. In her role, she will oversee brand and consumer marketing for PennySaverUSA’s network of sites, including online product, UI, content, community, mobile, and customer acquisition and retention efforts.

Previously, Ms. Park spent three years overseeing brand strategy, e-commerce, and online marketing for Musician's Friend, Inc.'s multiple Web properties, including MusiciansFriend.com, a leading worldwide direct seller of musical instruments, and GuitarCenter.com, the online store for Guitar Center, Inc., the largest musical instrument retailer in the U.S. Prior to Musician’s Friend, Ms. Park spent eight years leading e-commerce and direct marketing at A&E Television Networks, the global media and entertainment company, and served in various online marketing-related capacities in the publishing and film industries dating back to 1994. Ms. Park has been a frequent speaker at online retailing conferences and featured in numerous online marketing and e-commerce articles. She obtained her Bachelor’s Degree in American Culture from Vassar College and is a graduate of the NAMIC program at the UCLA Anderson Graduate School of Management.

Doug Williams has been named VP of E-Commerce for PennySaverUSA.com. In this newly created position, he will oversee online sales, B2B partnerships and advertising products, and other revenue-generating initiatives.

Previously, Mr. Williams was the Director of E-Commerce for Lane Bryant Catalog, a division of Charming Shoppes, Inc., a leading merchant of plus-sized women’s apparel. Prior to Charming Shoppes, Mr. Williams spent nearly eight years at Sierra Trading Post, a multichannel merchant of closeout and overstock name-brand clothing and outdoor gear. He last held the position of Director of E-Commerce and Marketing and among other achievements, played a major role in the development and significant growth of the company’s e-commerce business. Mr. Williams received his MBA from the American University of Beirut.

“Our print publications have been leaders in bringing buyers and sellers together at the local level for decades,” added Pete Gorman, President of Harte-Hanks Shoppers, Inc. “With people looking for new ways to become connected, the addition of So Young and Doug to our senior team at PennySaverUSA.com positions us to remain the leader in bringing local buyers and sellers together as we combine our print strength with what we can do online and through mobile.”

The print version of PennySaverUSA.com has published continuously in California since 1962. It is sent via direct mail to more than 60% of addresses in California weekly and has more adult readers than any other print publication in the state. The print version of TheFlyer.com, its sister Harte-Hanks-owned shopper publication in Florida, has published continuously in Florida since 1977. TheFlyer.com and PennySaverUSA.com Web sites include classified listings of the print publications in a variety of popular reader categories, including garage sales, pets, used and new cars, and real estate, as well as thousands of coupons and deals. The Web sites are supplemented by local advertising listings nationwide. Other publications outside of California that carry the "PennySaver" name are not Harte-Hanks-owned assets.

About Harte-Hanks

Harte-Hanks® is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit Harte-Hanks on the Web at http://www.harte-hanks.com.

Harte-Hanks Shoppers is North America's largest owner, operator and distributor of shopper publications, with shoppers that are zoned into more than 950 separate editions with approximately 11.5 million circulation each week in California and Florida. Harte-Hanks Shoppers brings buyers and sellers together at a local level, helping businesses and individuals get results from targeted, local advertisements, both through Shoppers' printed publications and online through the PennySaverUSA.com™ and TheFlyer.com™ websites. PennySaverUSA.com and TheFlyer.com are recognized leaders in geographic and demographic targeted marketing solutions. In print, PennySaverUSA.com and TheFlyer.com provide low-cost, efficient, and targeted marketing solutions utilizing a wide variety of products such as display ads, classified ads, and flyers, all delivered weekly via the U. S. Postal Service. On the Web, PennySaverUSA.com and TheFlyer.com are online advertising portals, bringing buyers and sellers together through our online products, including local classifieds, business listings, coupons, special offers and Power Sites™. Power Sites are templated web sites for our customers, optimized to help small/medium sized business owners establish a web presence and improve their lead generation. Visit us online at http://www.pennysaverusa.com or http://www.theflyer.com.