Noting its first year of implementing successful agency-building programs, Benefits Growth Network continues moving forward with a focus on sustainable agency growth.
Online PR News – 20-April-2010 – – St. Louis, MO – Benefits Growth Network launched its membership-based consulting firm for employee benefits agencies to tremendous response and has seen steady growth both in membership and the success of its members. Debuting its network at the Sitkins International conference Extreme Networking Spring 2009, Benefits Growth Network and Sitkins International announced the strategic partnership between the two organizations.
Throughout the course of this past year, BGN has been providing each member with coaching and training which focuses on implementing strategies to build a profitable and sustainable benefits agency. While this is a core component of the BGN System, they have also developed many other resources to support their member agencies. Some of the resources they’ve added this year include:
• Launching a web site dedicated to delivering tools, systems and intellectual property
• Adding programs focused on building business acumen
• Developing a network of value-driven service providers
• Planning the first benefits-exclusive networking session
Taking a holistic approach to agency management, BGN coaches its agencies to consider all processes and systems in the business in order to build a foundation for sustainable growth. Some of the changes individual member agencies have implemented this year include undertaking new branding initiatives, building client-focused web sites, partnering with value-driven service providers, developing focused management teams and increasing effectiveness of sales meetings with value-centered content.
Partner of Lacher & Associates, Mark Lacher, explains that since joining BGN, they’ve seen notable changes in their sales process and in the sales culture, as well. He feels that their team is more focused on becoming an integral part of their clients’ and prospects’ business success. Says Lacher, “This focus has led to an expanding role for us, not only as benefits brokers, but as business advisors, as well. The results have been remarkable! We’ve seen a 100% increase in benefits production year-to-date, and we’ve blown past our sales goal for 2010.”
Kevin Trokey, president and coach, says, “We’re helping agencies build better businesses that are able to withstand the strategic risks we all face. I get to see the proof everyday that the BGN System works, and it’s as motivating for me as it is for our members.”
Trokey notes that BGN plans to continue growing the strength of the network with new and engaged agencies who are ready to focus their businesses on innovation rather than just operations. For additional information about BGN membership, please visit www.benefitsgrowthnetwork.com.
About Benefits Growth Network
Benefits Growth Network, based out of St. Louis, MO, is an international membership-based consulting firm specializing in growth strategies for independently owned employee benefits agencies and brokerages. Through the exclusive Benefits Growth System™, members get individualized planning, coaching, training, use of proprietary systems and access to a network of thriving benefits agencies. For more information about Benefits Growth Network, visit www.benefitsgrowthnetwork.com.