No longer are white goods just white as Big Appliances unveiled their new website with its huge selection of Falcon range cookers ready to go, it wasn’t just the wallet that was pleased.
Online PR News – 20-April-2010 – – No longer are white goods just white as Big Appliances unveiled their new website (www.bigappliances.co.uk), with its huge selection of Falcon range cookers ready to go, it wasn’t just the wallet that was pleased. Legendary cooker brand Falcon have been pleasing the amateur chefs of this world for decades – Falcon cookers are almost mythically durable, with a longevity to rival that of the elephant chosen by Big Appliances as their brand logo – and now they’ve decided to please the amateur decorator too, with a line of Falcon range cookers brighter and funkier than a box of iPods.
What Big Appliances have done, with their selection of Falcon range cookers, is widen their target audience beyond the “classic” silver, chrome and black brigade whose severely modern taste in kitchen appliances has dictated the look of upmarket white goods for over a decade. Each Falcon range cooker looks as stunning as any other model from any other range, with solid doors, clean dials and a faintly retro-futuristic feel: unlike all the other brands, though, Falcon range cookers feel warm, inviting, fun – like they could be happily inserted into a real living kitchen as well as one where you have to put everything back as soon as you’ve touched it.
Falcon range cookers keep all of the features, functionality and strength that have made the brand name so successful: just jacketed up in some seriously sexy new threads. Gone is the Henry Ford style mantra of most white goods manufacturers (“you can have any colour you want, so long as it’s white”): in is the swatch generation’s “we don’t care what colour cookers are supposed to be – we want it to match our kitchen”. The Falcon range cookers featured on Big Appliances’ new site are available in red; cream; silver; blue; and black. The red sported by Falcon cookers is a beautiful rich metallic red, while their blues are the blues of electric-coloured Ford Mustangs and exotic insects. The black Falcon range cookers shine marvellously (one can imagine black Falcon cookers sitting glossily in one’s kitchen, like a sort of mute butler); while the cream (particularly on the classic 900 Deluxe) is that old school champagne colour you used to get on 50s appliances.
Effectively, this means that the Big Appliances site, by including the Falcon Range cooker, has not just cornered but created a niche in the large white goods market – aiming at customer’s sense of individuality rather than dictating the look of their kitchens with a narrow availability of stock. Indeed, it’s pretty telling that the Falcon range cookers are numerically the best-represented on the whole site. Given that Falcon cookers are the only ones whose colour swatches are as big a part of their overall design as their functions, it’s about right that there are more of them to choose from than any other brand.
Big Appliances are starting out strong with this new site, showcasing the best of the best in modern kitchen appliances. Looks like a new standard is being set for the competition.
About Big Appliances:
Big Appliances is an Essex based domestic appliances retailer specializing in Range cookers and American fridge freezers, provide competitive prices through its only platform and its Hornchurch shop. It also provides a wholesale arm of its brand supplying over 100 independent retailers.
Tel: 01708 804666