Launches New Website – Conversion Rates Nearly Double

After more than two years in the making, the new website launched December 2009 and has increased page views, conversions and profits for

Online PR News – 20-April-2010 – – Largo, Florida April 7th, 2010 – launched its new website and realized exciting results including increased page views, conversion rates and profits., one of the foremost e-Commerce jewelry retailers in the market, built an entirely new website on an open source platform that allowed them to customize it to their specifications.

“Managing operational efficiency, increasing inventory availability across all platforms and marketplaces while providing a safe, feature rich and fun website for our customers were the primary goals” says Michael Jansma, CEO and founder.

Since the launch, page views increased by 34.15%; bounce rate dropped by 15.82%; pages per visit increased 35.18% and average time on site per visit increased by 58.86%.

“Overall, we could not be happier and the apparently, our customers feel the same.” said Jansma. “With the additional visitors and page views per visitor, sales are up dramatically for Q1-2010.”

The site was originally created on an open source platform but spent more than one year with a developer who customized it to work for their business model. The resulting work is more than a content management system; it manages inventory and is able to accept orders from other marketplaces such as eBay and Amazon keeping the order fulfillment process simple and unified. plans to continue to improve the proprietary platform and to customize it to fit the needs of the company and their customers. was established by Michael Jansma in 1996. The company specializes in fine jewelry, watches, and accessories for both men and women. The company has completed more than 20 million in jewelry sales online. They also sell direct to consumers on third party sites such as Amazon and eBay.

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