Emeco and Coca-Cola have collaborated to produce the 111 Navy Chair made of 111 recycled Coke bottles. The goal of the 111 Navy Chair by Emeco and Coca-Cola was to alter consumer behavior by illustrating the value of rPET with beautifully designed and everyday products.
Online PR News – 20-April-2010 – – When you recycle a plastic bottle, you're doing something good. When you recycle 111 of them, you're doing something great. Help your bottle become something extraordinary again. Lena Johnson, President/CEO of Accurato.com says,"We are pleased to offer the new 111 Navy Chair eco-friendly product to our offerings as it represents the best of cutting edge technology in service to our planet."
In 2006, Coca-Cola came to Emeco with a proposal. Their recycling plant in Spartanburg South Carolina was brand new and processing thousands of plastic bottles a day and they were looking for ways to show the value of recycled plastic. They introduced Emeco to the scientists at BASF together developed a proprietary mix with a special combination of pigment and glass fiber for strength. In Coke-Speak, The goal of the 111 Navy Chair project was to alter consumer behavior by illustrating the value of rPET with beautifully designed and everyday products - ultimately encouraging more recycling.
Gregg Buchbinder of Emeco, remembers, "When Coke came to me with this project I jumped on it. We have the potential of reusing about 3 million plastic bottles a year. Thats a lot of bottles and a lot of chairs too. The new 111 Navy chair is the strongest, and most beautiful we can make. We've turned something you throw away into something you want and can keep for a long, long time."
Since 2002, www.Accurato.com has been a leading retailer of international contemporary furniture. Accurato is an authorized dealer of Emeco 111 Navy Chair, Emeco Stools, Emeco Armchairs, Emeco Barstools, Emeco Counter Stools, Emeco Cafe Tables and Emeco Chairs and Emeco Bar Tables. See the 111 Navy Chair at http://www.accurato.us