New Book Explains Why Small Business Owners Should Look Beyond Facebook, LinkedIn and Twitter

Author Robbin Block writes “Social Persuasion: Making Sense of Social Media for Small Business”: a strategic and practical guide that shows how to use social media to promote and grow a business without wasting time playing online. Hear more at her book signing at Inner Chapters in the South Lake Union neighborhood of Seattle, WA on Thursday, April 22nd, 6-8pm.

Online PR News – 19-April-2010 – – Seattle, WA -- Publisher Block Media announces a new book that’s the first of its kind to specifically address the needs of small business owners and startups seeking advice about social media. Social Persuasion is a strategic and practical guide that clearly explains where the new medium fits in an overall marketing program.

To many business owners with limited resources, social media looks like the answer to their marketing prayers, but it can take a significant amount of time to get results. Most small businesses don’t have that luxury.

All the hype surrounding the royal three doesn’t help either. When author Robbin Block is asked, 'Should I be on Facebook, LinkedIn or Twitter?' her qualified response is often, 'None of the above.'

“The top three sites aren’t necessarily the place to be. Facebook can make sense for reaching consumers, but not businesses, despite the proliferation of fan pages. LinkedIn is still primarily for the white collar professional. And Twitter, as a microblog, is more of a conduit to other social sites, not a social network per se. It’s difficult to hold a conversation let alone create relationships when the Tweets disappear so rapidly.”

In an excerpt from the book, Robbin says, “targeted, niche sites are better for attracting people in the mood to make a purchase, because they’re looking for product-specific information. …Niche sites may not be as well known or attract the same numbers, but they’ll reach your audience in ways that a mainstream site can’t… . It’s a matter of quality over quantity.”

While Social Persuasion is firmly based on traditional marketing strategy, it includes straightforward advice; plus practical tips, exercises and low-budget tools that readers can put into practice immediately. It also includes an extensive glossary of marketing and social media terms.

Grab a cup of java and hear more from the author at Inner Chapters Bookstore and Cafe, 419 Fairview Avenue North, Seattle, WA, (206) 262-9297 on Thursday, April 22nd from 6-8pm.

Robbin Block is the founder of Blockbeta Marketing, a firm specializing in marketing strategy for small business. She is also a Seattle SCORE counselor and instructor. Robbin holds an MBA from Boston University and a BA in Economics from the State University of NY at Albany. Her website,, offers extensive resources on strategic and digital marketing for startups and small businesses. Robbin is also a sought-after speaker on marketing, Internet marketing and social media and is available for book signings.

Book website:

Social Media Persuasion: Making Sense of Social Media for Small Business
Author: Robbin Block
Category: Business
ISBN: 9780982601303
Pub Month: February 2010
Retail: $24.95 (US)
Publisher: Block Media
Cover: Trade Paper
Page Count: 258

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