50s Pin-Up Promo by sloggi South Africa

The latest range of sloggi underwear has been inspired by the sophisticated and bold style of the 50s

Online PR News – 20-April-2010 – – sloggi's "So 50s" range of bodywear has been inspired by the glamorous fashion of the 1950s - a time when women revelled in sophisticated designs and the feel of rich, quality fabrics against their skin. It was, after all, a time of post-war relief and merriment, and women were enjoying fashions that were feminine, attractive and easy to wear.

sloggi’s new So 50s range captures the playfulness of this era, offering a product that is not only comfortable to wear, but fun too! Designed to offer everyday softness and flexibility, the So 50s range has been modelled on sloggi's highly popular Heavenly Range. It’s created from high-quality microfibre and won't show any lines under your clothing.

The So 50s range from sloggi adds zest to your underwear collection, and is the ideal bra for any lively, active woman. Plus, with its push-up bubble for extra shaping and lift and cheeky navy girl print, it’s sure leave you feeling as great as you look! Pair it with a matching "clean cut" string or 2-pack hipster set with cheeky "pin up" prints.

1950s fashion: For the confident, sassy woman
The 1950s marked a turning point in fashion. Gone were the austere designs of wartime - clothing items thrown together for functionality rather than aesthetics. When the candy-coloured 1950s rolled around, women were finally treated to bright, fashionable designs that made them feel feminine and alluring.

With the world's focus shifting from war and strife to more light-hearted matters, designers began to create items that were not just functional, but highly appealing too. Sleeveless blouses and dresses were all the rage - as was rhinestone jewellery, which was worn chunky and bold at any time of the day. At last, women were able to start focusing on the things that made them feel happy and self-assured!

The 1950s were all about style, opulence and glamour, with many trends inspired by the leading ladies of the time, including Marilyn Monroe, Audrey Hepburn and Grace Kelly. Confident, stylish and shapely, these women showcased the latest fashions with panache, and even today, continue to be the inspiration for many trends in couture.

sloggi, too, has been inspired by the bold, colourful designs of the 50s - and by the women who wore them with such flair. Our bodywear has been designed to compliment every figure, offering comfort and support to active women of all shape and sizes. And, because the range is tailored from ultra-comfortable microfibre fabrics, it’s soft and flexible enough to wear all day, every day.

Purchase sloggi bodywear and get the best fit for your shape
sloggi bodywear has been designed to give you the best fit for your shape, complimenting your curves and giving you comfortable support in all the right places.

Visit your nearest sloggi stockist today to explore sloggi's fabulous range of bodywear, which includes the So 50s range, as well as our other trendy and versatile bodywear items.