Panda Security –The Cloud Security Company- will be giving away DVD copies of the movie Avatar with its award-winning Panda Internet Security 2010 three-license security solution. A special boxed edition has been created, containing the security suite and the DVD of the film at no extra cost (RRP €69.95). These special, limited-edition boxes will be on sale from April 21 in El Corte Inglés stores across the whole of Spain.
Online PR News – 19-April-2010 – – Javier Gomez, Consumer Director at Panda Security Spain explains: “This initiative forms part of our company’s marketing strategy to deliver IT security to all users in the most entertaining way. That's why, for no extra cost we will be giving away the ‘Avatar’ DVD, a movie which also embraces the message of environmental protection with which we as a company identify strongly”.
This is the first time that Panda Security has created a separate, themed box for a promotion. “The aim is not just to differentiate our solutions from others on the shelves, but also to create a complete value-added offer for the public, who will be able to buy this limited-edition product”, says Gomez.
Avatar, written, produced and directed by James Cameron, has broken numerous box office records since its launch in 2009, and has become the first film to gross over US$2,000 million worldwide. Nominated for nine Oscars, including Best Picture, it finally won three of the top awards at the 2010 ceremony.
About Panda Security
Founded in 1990, Panda Security is the world’s leading provider of cloud-based security solutions, with products available in more than 23 languages and millions of users located in 195 countries around the World. Panda Security was the first IT security company to harness the power of cloud computing with its Collective Intelligence technology. This innovative security model can automatically analyze and classify thousands of new malware samples every day, guaranteeing corporate customers and home users the most effective protection against Internet threats with minimum impact on system performance. Panda Security has 56 offices throughout the globe with US headquarters in Florida and European headquarters in Spain.
Panda Security collaborates with Special Olympics, WWF and Invest for Children as part of its Corporate Social Responsibility policy.
For more information, visit http://www.pandasecurity.com/.
For more information:
Tel. +34 91 806 37 00