Subaru recently announced that it would unveil its new infotainment system, STARLINK, at the 2013 Consumer Electronics Show.
Online PR News – 09-January-2013 – Newport News, VA – Last Friday, Subaru announced that it would be introducing its brand-new infotainment system, STARLINK, at the 2013 Consumer Electronics Show (CES) in Las Vegas. STARLINK is Subaru’s first foray into the world of infotainment systems, and will debut in the 2014 Forester.
Akio Takai, FHI Deputy General Manager, and leader of the infotainment cross-functional team (ICFT), said, “Subaru is proud to unveil STARLINK cabin technologies at the world’s largest consumer electronics tradeshow. We understand that the driving experience is about much more than mobility, and we know that today’s car shopper is looking for technologies that are value-added but also safe, helping them accomplish their daily errands without adding to driver distraction.”
Subaru drivers will offer connectivity from Aha, a service offered by long-time Subaru partner, HARMAN International. Drivers will have access to web-based content such as podcasts, on-demand music, free audio books, TripAdvisor hotel recommendations, customized weather information, audio versions of Twitter® and Facebook® news feeds, and restaurant recommendations from Yelp.
“Subaru STARLINK is about enhancing the driver’s experience,” said David Sullivan, Cross-Car Planning Manager for Subaru of America. “Aha gives drivers an easy, inexpensive and safe way to interact with information from their smartphone device without touching it while driving - the simple to use interface is transferred to your vehicle navigation screen automatically. We research, talk, and interact with consumers regularly – and many are looking for a safe way to utilize their apps in-car. We think the Aha app integration is a great way to kickoff our STARLINK efforts, and has much of the content our customers are looking for.”
Although STARLINK will initially be introduced in the 2014 Forester, it will also be offered in 2013 model year Legacy and Outback models that are equipped with factory navigation. STARLINK will become available in 2014 Impreza, BRZ, and XV Crosstrek models starting this summer. To find out when the first STARLINK-enables models will be available, follow Casey Subaru on Facebook at www.facebook.com/CaseySubaru.
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