Partnership between SoMedia Networks and Lodging Interactive capitalizes on the growing trend of using online video as a tool for enticing hotel guests
Online PR News – 10-January-2013 – Vancouver, BC – Cloud-based video production provider, SoMedia Networks is pleased to announce they have entered into a partnership with Lodging Interactive. Lodging Interactive is a leader in online marketing for the hospitality industry and is dedicated to helping their clients grow their business through a variety of e-marketing tools. This new partnership with SoMedia enables Lodging Interactive to address the growing popularity of online video and in turn, help hotel marketers drive interest and bookings for their properties.
SoMedia works with a creative network of more than 3,400 video professionals across North America and, as a result, Lodging Interactive is able to produce videos for their clients anywhere in the US and Canada. SoMedia sources the right creative professional for each project in order to produce high definition videos for Lodging Interactive’s hotel clients. From hotel profiles and ads to guest testimonials and professional news stories, hotel marketers can have high quality videos shot at their hotels anytime, anywhere in Canada or the United States.
According to Harris Interactive, visuals are more important to online travelers than many other key factors including star ratings, destination information, loyalty programs, and the hotel brand. In fact, 73 percent of those who stay in hotels when they travel start their stay by researching hotel accommodations online and many of these online travelers consider visuals of hotels very important in selecting one hotel over another online. Internet shoppers who view video are also an astounding 89 percent more likely to book. Armed with this information, SoMedia is delighted to assist travelers in visualizing their stays before they've even stepped into hotel establishments through the use of high definition video.
SoMedia’s video production partnership with Lodging Interactive presents an opportunity for hotel marketers to entice hotel guests and increase bookings. To learn more about HotelWebShows by Lodging Interactive visit http://www.hotelwebshows.com