William Hill Renew Sponsorship Deal with Kempton Park Racecourse

Betting agent William Hill renews its commitment to sponsoring horse racing at Kempton Park, London

Online PR News – 11-January-2013 – London – Betting giant William Hill has renewed their sponsorship of Kempton Park’s calendar of National Hunt events, including the William Hill Winter Festival, which runs over the 26th and 27th of December every year. The 12th of December announcement establishes that the bookies and the London race course will remain partners for a further 7 years, following the 3 year renewal. William Hill has attested that they are proud to continue sponsoring the “major sporting event of the Christmas period”.

The renewal of the William Hill partnership will mean a rise in investment of 15%. Prize money for the three mile handicap chase and the two mile handicap hurdle on the second day of the Winter Festival is to be increased, and the betting agent will also continue to sponsor William Hill Lanzarote Day and the Dovecote Hurdle on Racing plus Chase Day, as well as the October fixture William Hill Jump Sunday.

Kempton are grateful for the longstanding partnership with William Hill. Chairman Mike Street said: “On behalf of Kempton Park I would like to express our enormous gratitude to William Hill for having the vision to back some of the most important races of the season in such a consistent way.”

William Hill has also recently forgone naming rights to the Feltham Novice chase so that it can be named after the now-retired Kauto Star, the most dominant winner in the history of the George VI chase after winning each consecutive year between 2006 and 2009 and then again in 2011. Kauto Star’s feat surpassed that of much-loved racehorse Desert Orchid, who won the George VI chase four times between 1986 and 1990.

The King George VI chase is considered one of the most prestigious races in Britain. 2012’s race saw Long Run crowned as winner, a horse ridden by amateur jockey Sam Waley-Cohen. Long Run (also the 2010 winner) secured his place in the history books by finishing a neck’s length ahead of runner-up Captain Chris. Waley-Cohen also won the Cheltenham Gold Cup with Long Run in 2011, helping to catapult the horse into the leagues of the steeplechasing greats. Before the race, the ground had been categorised as ‘heavy’ following a thunderstorm and the race was judged to be a tough one for all horses running.

Kempton Park is situated near to central London and is easily reached by car or public transport. Kempton is not only a race course but a complete entertainment venue which caters to families with young children with themed race days, live music events and fun fairs. There is also a panoramic view restaurant to enjoy and a bar named after five-time King George VI winner Kauto Star. Tickets to Kempton events can be purchased from http://www.kempton.co.uk or by calling the ticket office on 01932 753518.