Largemouth Communications recognized by PR News CSR Awards in the stakeholder engagement category for the Kangaroo Express Salute Our Troops campaign.
Online PR News – 08-January-2013 – RESEARCH TRIANGLE PARK, N.C. – Largemouth Communications, a full-service public relations firm, today announced it is a finalist in the PR News Corporate Social Responsibility (CSR) Awards program. Largemouth's work is recognized in the stakeholder engagement category for its effort managing and promoting the second annual Kangaroo Express Salute Our Troops campaign.
PR News' CSR Awards is the industry's top honor, recognizing the year’s most outstanding, successful and impactful CSR campaigns. The awards honor those who have set the standard of excellence across all aspects of social responsibility.
"The Salute Our Troops campaign engaged and energized employees, vendor partners, cause partners, store guests and surrounding communities with incredible passion," said Brandon Bryce, president and CEO of Largemouth Communications. "This passion led to $3.2 million being raised in just 70 days – surpassing the previous year's total of $2.5 million raised in 100 days. We are humbled to be part of such a worthy CSR effort that, for the second year in a row, is one of the largest grassroots fundraising initiatives in the USO’s more than 70-year history."
More than 200 Salute Our Troops celebrations were held at Kangaroo Express stores and community events throughout the southeastern United States led by the Salute Our Troops Caravan. Celebrations included custom military vehicles and the Salute Our Troops Command Center, where store guests had the opportunity to add their own voice of gratitude with "shout outs" of pride and appreciation.
Through public relations efforts, the Salute Our Troops campaign received 434 million media impressions, creating a sustained presence with an average of more than 5.26 news stories a day.
This is the second year Largemouth Communications was recognized in the PR News CSR Awards. Last year it received an honorable mention for its work on Kangaroo Express' 2011 Salute Our Troops campaign.
About Largemouth Communications
Largemouth Communications is a full-service public relations firm focused on providing media relations services to both business-to-business and consumer-facing companies with local, regional, national and global communications needs. Largemouth strives to create public relations programs to meet each client's unique needs by developing strategies through three core communication channels: news media, digital/social media and corporate communications. Largemouth was established in 2005 and serves the Mid-Atlantic region from its headquarters in Research Triangle Park, N.C., along with its Charlotte and Pittsburgh offices. For more information, please visit www.largemouthpr.com.