The new president of Kia Motors is Peter Schreyer.
Online PR News – 08-January-2013 – Newport News – Casey Kia would like to extend congratulations to Peter Schreyer, who has just been appointed to the president position of Kia Motors. Schreyer is the first non-Korean president to be appointed in the company’s rich history.
Schreyer joined the Kia team back in 2006, helping to establish the brand as one of the top-selling car companies in the world and developing the distinct brand image that has made Kia one of the most recognizable brands on the market. Schreyer’s background is in vehicle design. His appointment demonstrates Kia’s unique dedication to the brand strategy of being very design-focused.
During his time with the design team at Kia, Schreyer worked to help redefine and transform some of the company’s best-known vehicles. His work has made successes out of the new Sportage, the cee’d family and other South Korean models, the Optima, the K7, the Quoris, the Picanto, and the Rio. His final work before his appointment to the presidency was on the Carens, which will appear sometime this year in South Korea.
Before his time with Kia, Schreyer did extensive work with Volkswagen, working to design vehicles such as the Audi TT, the A3, and the A6 during the late 1990s. He also had a heavy influence on the Volkswagen New Beetle, Golf, and Eos. Among some of Schreyer’s proudest distinctions are the Design Award of the Federal Republic of Germany (2003), an honorary doctorate from the Royal College of Art in London (2007), and having been named one of Top Gear Magazine's Men of the Year in 2001.
Casey Kia expects even more focus on great design with Schreyer in the president’s chair. Great things are sure to happen under his leadership, and the staff and customers of Casey Kia wish him the best of luck. Visit Casey Kia on Facebook at www.facebook.com/CaseyKia for up-to-date Kia news and information.
About Casey Kia
Casey Kia has a skilled and knowledgeable sales staff with many years of experience satisfying customers' needs. The staff at Casey Kia, which serves the Norfolk, VA area, will help you find the Kia vehicle you want. Casey Kia offers a searchable online inventory of new Kia cars in Newport News, along with well-maintained used cars by today's top manufacturers. Come on down today, and the sales staff will help you find that new Kia or quality used car that you have been searching for.