Market Wise Inc. has launched an email newsletter resource center, which provides best practice information and trends for e-newsletter publishers, advertisers and writers.
Online PR News – 16-April-2010 – – Annandale, VA. Market Wise Inc. announced today the launch of an email newsletter resource center (ENRC). The ENRC, online as e-newsletters.com, furnishes best practices information to email newsletter publishers, advertisers, and writers.
“We believe that the email newsletter will continue to thrive. Some people believe that social media will eclipse email newsletters. We are seeing that social media channels show even better marketing results when they are integrated with an email newsletter program”, stated Kathryn McGeehan, President of Market Wise Inc.
While online information channels have grown exponentially from social networking sites such as Twitter to blogs, the e-mail inbox is still a valued target for content producers and marketers. Furthermore, with the proliferation of SPAM an email newsletter, which recipients welcome into their email boxes, offers the best way to reach a niche audience via email.
Because email newsletters develop a loyal readership with niche audiences, digital media experts believe e-mail newsletters will remain strong even as traditional news publishers struggle. In general, advertisers see more value in reaching a loyal email newsletter recipient than in a less identifiable Web site visitor.
The ENRC helps publishers navigate the changing world of email newsletters by providing publishers with resources, books, tools and how-to information on topics such as acquiring subscribers, developing content strategies, selling advertising, sending to mobile devices etc. The ENRC will also conduct industry surveys and share results with its audience. The first survey on integrating email newsletters and social media will launch later this month.
For advertisers, e-newsletters.com provides best practices on creating placing and tracking advertising results. The ENRC is also developing a listing of advertising opportunities in email newsletters by niche target market.
Individuals writing articles for email newsletters can find helpful tips on article marketing and repurposing content.
About the Email Newsletter Resource Center
The Email Newsletter Resource Center provides information on best practices email newsletter publishers, advertisers and writers. The ENRC is operated by Market Wise Inc., which publishes best practices Web sites on a range of Internet marketing topics.
For more information about the ENRC, please visit www.e-newsletters.com