Siliconezone debuts New Product at the NYIGF

Siliconezone Features its Internationally Known Houseware Designs and Introduces “Siliconezone by Karim” and “Hello Kitty” at the NYIGF

Online PR News – 06-January-2013 – New York, NY – In 2012 Siliconezone proudly celebrated its 10th anniversary with innovative new lines, design partnerships and a continued effort in leading the way for bringing better living into homes by engaging creative and progressive product design.

The last decade has marked an important milestone for Siliconezone. By using advanced technology, research and testing, Siliconezone has been able to develop remarkable kitchen products that not only meet the highest standard of quality but also the most discerning design requirement worldwide. Silicone, is a natural material with a density higher than the average plastic, it is a non-ordinary plastic. Silicone is also toxic-free to humans and can withstand extremely high temperatures making it perfect for the kitchen. This attention to detail can be found in the Tool Zone, Iconic and Siconi product lines.

As part of its anniversary celebration, Siliconezone is excited to premier at the NYIGF “Siliconezone by Karim”, its pioneering kitchenware partnership with renowned American designer Karim Rashid. As with all designs by Karim Rashid, “Siliconezone by Karim” twists a mainstream/traditional form or product into a cool, new and trendy yet practical idea. In theme colors of white, grey and light blue, the exceptional series can integrate itself in kitchens of any style. Featuring a total of 10 items this series includes; Sink Strainer, Scrub Brush which won a Good Design U.S. 2012 award, Dust Pan and Brush Set, Soap Dispenser, Sink Mat, Sink Roll, Cup Tree, Paper Towel Holder and Foldable Dish Rack, winner of a 2012 German Reddot Design Award and an IF Product Design Award 2013. All items are available in a combination of any 2-theme colors for choice. Highlights of the collection include the sink roll designed especially for small kitchens. The sink roll can be unrolled over the sink to allow for dishes to dry and then rolled up for storage after use. Karim himself gives his hot pick to the Paper Towel Holder, which allows the entire roll of paper towel to be kept inside the holder. Completely clean, neat and tidy.

2012 brought even more exciting design news for Siliconezone by its partnership with internationally iconic brand Hello Kitty to introduce whimsical baking utensils. This new line is not only for kids but also for Hello Kitty fans of any age or baking enthusiasts.

The complete range of baking tools in the signature Hello Kitty shade of pink features the Spatula, Dessert Mold in the shape of the Hello Kitty face for fun cupcakes or puddings, Oven Mitt made of 100% silicone with non-slip ridges and heat dissipation to keep hands safe, Muffin Mold, Baking Mat, Pot Holder, Cake Divider, Chocolate Mold of Hello Kitty faces... Now, you’ll never miss your Kitty cakes!

About Silicone Zone: Life is Art

Founded in 2002, Silicone Zone is an innovator of the silicone kitchenware products. With the increased consumer awareness in the properties of silicone as a material safe to be used in food preparation and storage, Silicone Zone has developed over the years award winning, ergonomic and functional products that suit today’s health conscious lifestyle.

All Silicone Zone products are manufactured to the highest quality and meet worldwide food contact safety standards. In the past, Silicone Zone had developed winning items that appreciated by users for ease of effort in the kitchen, but also recognized by many international design competition awards such as de l'art de vivre 2005 Award (France), iF Product Design Award (Germany) & Reddot Design Award (Germany).

Silicone Zone is headquartered in Hong Kong and actively distributes its branded housewares through its network in over 30 countries including the USA, Switzerland, Italy, Australia, Japan, Thailand, Taiwan, Hong Kong and China.