“Ab Motivate PRO+ workouts and exercises” is a different kind of ab exercise app - it focuses on keeping the user motivated and inspired via personalized messages which are tailored to their goal (i.e. lose weight, vacation, six pack, wedding, etc) and target date.

Online PR News – 05-January-2013 – London, UK – LONDON, ENGLAND: With a massive 88% of all New Year’s Resolutions ending in failure, according to a survey of over 3,000 people conducted in 2007 by Richard Wisemen from the University of Bristol(1), human nature tends to win out when it comes to making life changes. Thousands of Candles, a UK based app development company, has released Ab Motivate (www.abmotivate.com) just in time for the New Year to help iPhone and iPod users keep to their New Year’s Resolution of exercising more and getting healthy (please note that the app is also iPad friendly).

What makes Ab Motivate different is how it uses the initial motivation or goal of the user to make them feel good about their workout and to push them to keep up with their routines. The user is asked their name, what their motivation is for exercising in the first place (i.e. Vacation, Lose Weight, Birthday, Six Pack, Wedding, etc) and what their target date is. The app will then personalize motivational messages to the user on screen and via daily reminders which can also be set in the app.

Ab Motivate is available now for download internationally. There are two versions of Ab Motivate available in the Apple App Store:

Ab Motivate PRO+ offers 27 ab exercises and 16 workouts for differing levels of expertise, together with a full workout history and an on-screen ticker for motivational messages. Ab Motivate PRO+ is charged at Tier 1 levels (e.g. 0.99 for US, Canada, Australia, 0.89 Euros, ÂŁ0.69 for the UK market, etc). Ab Motivate PRO+ is available here:

The ad supported Ab Motivate FREE is a taster app with 6 exercises and 4 workouts, and also includes the motivational settings and reminders. The FREE version is available internationally free of charge from here:

The app also harnesses Twitter and Facebook so the user can share their success, prompting more motivational responses from their friends and family.

Thank you for your time and please do not hesitate to contact us if you would like to share this exciting launch with your readers: contact@thousandsofcandles.com

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(1) Blame It on the Brain: The latest neuroscience research suggests spreading resolutions out over time is the best approach, Wall Street Journal, December 26, 2009