LIME - Custom Built Exhibition Stand Case Study
04/15/2010

Access Displays case study for custom build of exhibition stand design for LIME.

Online PR News – 15-April-2010 – – Case Study – LIME

Client: LIME (The new Caribbean business launched by Cable and Wireless)

Programme: A series of dedicated training events throughout the Caribbean.

Phase 1

Venues: Grand Cayman 18-23 April 2009
British Virgin Islands 27-30 May 2009
Jamaica 15-19 July 2009
25-29 July 2009

Space: 4.5m x 4.5m, open to the front and erected within a tented area.

Background:

Early client interest was shown in the impressive gallery of past jobs on the Access Displays/Design Shop web site, during March 2009. Initial discussions and briefings with Access Displays’ MD, Neil Brown, then followed.
There were a number of parties involved in the early stages of the project, including Graystone Learning Solutions, based in Swindon and many conference calls took place with LIME’s various Business Unit Managers and procurement personnel, often to accommodate the time difference between the Caribbean and the UK.

Brief:

The main requirement was for the stand to have a ‘shop feel’ and photos of a typical outlet were supplied. The design would feature well lit display areas, while the overall finish would reflect the client’s strong colour branding. In addition, the construction method used would need to be suitable for assembly on site by LIME staff.

Pitch:

It was proposed that the bespoke infrastructure be built in modules, each fitted with cam locks for ease of on site assembly. The main stand elements would be finished in high gloss, black, white and pink laminate, and set on a click together slate effect, wood laminate floor.
The overall quality ‘retail feel’ would be further enhanced by a high level of display lighting throughout.
This approach was agreed and with only a week available, from sign off to loading, construction began.

As well as the design concepts which ‘wowed’ all parties, the decision to appoint Access Displays was strongly influenced by the company’s ‘24/7’ service ethos and its ability to work in partnership with LIME in the venture.

Result:

On the eve of the air freight shipment, the client requested that Access Displays undertake the installation. A team was quickly assembled and flown to site.
The stand was to be built ‘under canvas’ in a lorry park, so with level floor space at a premium, our intrepid team braved strong winds and ferocious heat to complete a memorable display.
Subsequent installs proved less traumatic as Phase 1of the project came to an end.

Phase 2

In order to take the exhibition format around the islands, a more portable solution was sought.

Maintaining the main elements of product display and strong branding, two, easy-to-erect touring kits were designed.
Occupying a floor area of 5m x 4.5m, each kit comprised a combination of customised pop up displays and roller banners and came complete with its own marquee, staging and PA system.

Eye catching portable displays, using pop ups and roller banners – the ideal solution for Phase 2.

Identical kits were air freighted to St. Lucia and Antigua in August, to complete the project.
Phase 2 was conducted as a joint effort, with LIME identifying many of the elements of the roadshow kit and using Access Displays as a single source supplier and consolidation point.
A partial pre-build was undertaken at Access Displays to familiarise LIME personnel with the products, prior to heading up the install in the Caribbean.

Testimonial:

“With regard to the Grand Cayman install, I can sum up in very few words:
Professional, timely and excellent service. I cannot fault in any way!”
Simon Daniels, LIME – VP Talent and Learning.

Client profile:

Marketed as a ‘fresh approach from Cable and Wireless’ and supplying Landline, Internet, Mobile, and Entertainment, LIME is an all in one communications provider for the entire Caribbean region.
The company plans to use its international credentials to bring the best technologies to the region and build products and services to make things better for Caribbean people.

Comments:

Access Displays is particularly suited to handle projects of this nature.

In addition to our wide experience in producing award winning, bespoke exhibition stands, at home and overseas, Access Displays is the world’s largest distributor of leading portable display equipment manufacturer, Ultima!
With almost 20 years experience in both custom built and modular stands, we are uniquely positioned to give our clients, what they want, where and when they want it, and at an affordable price.