m62 visualcommunications warns presenters not to underestimate the importance of a sales presentation as part of the sales cycle.
Online PR News – 14-April-2010 – – m62 visualcommunications, the global leader in presentation effectiveness, is today warning presenters not to underestimate the importance of a sales presentation as part of the sales cycle.
Many companies spend a lot of time and money on the sales cycle, only to risk all of this effort by not fully preparing for the final twenty minutes – the sales presentation.
Presenters should put just as much, if not more, effort into a pitch presentation, as this is the climax of the nurturing process, and often the point at which prospects make their decisions. A presentation offers a salesperson the chance to impress prospects with key points and values face-to-face. Underestimating this opportunity could mean that the deal goes to the opposition.
Successfully preparing for a presentation goes beyond practising delivery and rearranging bullet points, or downloading a nice PowerPoint template for the slides. Presenters should rethink message and visuals to ensure that their presentation doesn’t just look professional, but is effective too.
Nicholas Oulton, Founder of m62, commented: “Many presenters think they are sufficiently prepared for their presentations, but editing slides on the plane there is simply not good enough. A presentation is the last chance in a sales cycle to really make an impact, so presenters should make the most of this.
“After insufficient practice time, unprofessional imagery and ineffective slides are the biggest culprits in unsuccessful presentations. Visual aids should be aids for the audience, not cues for the presenter. If presenters require bullet point prompts to help them remember what to say, they have not practised enough.”
m62 has produced almost 10,000 presentations for clients worldwide, including blue-chip brands such as Siemens, Sony and Microsoft. m62’s presentation services range from PowerPoint design and message consultancy to presentation skills training.
For more information about m62 visualcommunications, please call +44 (0)151 259 6262 or visit m62.net.