Black women are an economic powerhouse and expats have disposable income and special needs.
Online PR News – 15-April-2010 – – Stockholm, Sweden – The AGCG Advertising Network provides businesses, service providers and event planners access to the diverse and economically important market of black women and global citizens known as expatriates.
“Black women continue to spend money on the products and services they need even during an economic downturn”, Adrianne George, founder of the AGCG Advertising Network explains. “While they may focus more on items for the household and less on discretionary purchases, black women continue to make buying decisions for themselves and their families”.
Indeed, research reported in Target Market News shows that purchases by African Americans of items related to the home continued to increase despite the need for economic sacrifices. Appliance purchases grew 27% to $2.2 billion. Computers for home use climbed 28% to $3.5 billion. Consumer electronic expenditures went up by 32% to $4.5 billion.
“Of course the market for reaching black women extends outside of the United States”, says George. “In fact black women in Europe are often an ignored market yet make spending decisions daily as do their other European counterparts”.
International citizens known as expatriates can be found in every corner of the world and have special needs. “As an expat from the States living in Europe I know these needs first hand”, George reveals. “While the reasons vary for living abroad those who do need mobile phone service, information about schools for their children, insurance options, food stuffs, and other personal items”, she says. “Just imagine starting from scratch and needing to know everything”. Businesses who reach out to the expat market find a receptive audience.
The AGCG Advertising Network is comprised of multiple Internet properties from recognizable brands: Afro European Sister’s Network, Black Expat, Black Female Authors, Black Women in Europe™, EurOBamaBlog, JobsinStockholm.com Blog, and Women of the African Diaspora, and provides vertical advertising across several platforms and several channels.
Since one size does not fit all the AG Communications Group can also create advertising plans that include additional websites outside of the AGCG Advertising Network as well as ad copy in different languages.
“The time has come to court black women and international citizens if you want to grow your business and expand your customer base”, says George. “These are two of the most loyal markets”.