Cheltenham printer, The Bigger Printing Company, has joined forces with design agency, FLB, to make Cheltenham Town Football Club's new FanZone a roaring success.
Online PR News – 14-April-2010 – – As more than 3,700 fans arrived at the Abbey Business Stadium on 3rd April for a much-anticipated match between Cheltenham Town Football Club and Lincoln City, there was more to greet them than just the game.
This was also the launch of Cheltenham Town’s new FanZone – a dedicated area for fans of all ages to participate in some of their own play before and after the match. Here was the chance to meet some of the players, grab a bite to eat and be thoroughly entertained by everything from street circus to ten pin bowling.
To help make the FanZone launch a success, Cheltenham printer, The Bigger Printing Company and local design agency, FLB, were drafted in to produce all branding materials and create maximum visual impact. The red, white and black club colours were visible on flags spinning in the wind as fans approached from either side of the Whaddon Road entrances and the blaze of colour continued in ground level and lamp post CTFC and sponsor banners.
Paul Baker, Cheltenham Town Chairman said: “The FanZone looks amazing and it is a credit to everyone involved that it has come together so perfectly on the day... And I can see from the many happy faces of the hundreds of kids, parents and fans enjoying all the activities we have put on today, that despite the rain and wind, the CTFC FanZone has been a complete success.”
When asked about the future Baker went on to say: “The FanZone and the branding around it are the first physical demonstration of how we are re-energising our club and rewarding our fans for being part of our climb back to League One and where we should have been all along.”
At the official opening on the TotalStar Stage, Greg Upwards introduced CTFC Chairman Paul Baker and Team Manager, Mark Yates, then the red ribbon was cut by both for the fun to begin.
Tom Watt, the TV star and movie actor, and author of sports books, including the official biography of David Beckham, was then invited up on stage. He was there to personally present and dedicate a copy of his new book, “A Beautiful Game: Football Through the Eyes of the World’s Top Players” to the winner of one of the competitions that had been running for many weeks at Cheltenham Town in the build-up to FanZone day.
The Royal Navy were also on hand with a large professional display showing some of the work they do in defending and promoting the UK’s interests at home and abroad. Theirs was one of two big inflatable football games in The FanZone, designed to test the targeting skills of kids young and old – with a football!
Martin McDonald of marketing agency, Big On Results, who co-ordinated the event, said: “The FanZone was a great place to be on April 3rd, even the rainy weather couldn’t dampen our enthusiasm, and it was certainly the first of what we hope will eventually become a feature of home games at Cheltenham Town. We deliberately chose the name FanZone to clearly reflect what this is all about: a unique place for our fans, partners and commercial businesses from around Gloucestershire to get together and own as ‘their place’”