Celebrating its 21st anniversary this year, Explocity is seeking to extend its city-publishing footprint by the launch of a hyperlocal guide.The first of several hyper-local guides with more launches expected in Mumbai, Delhi and Chennai.
Online PR News – 13-April-2010 – – Bangalore April 2010
Explocity launches ‘Explocity Indiranagar’ Hyperlocal Guide in Bangalore
Bangalore, April 12th, 2010,
Explocity, the publishers of city guides and other city-centric magazines and books, have entered the hyperlocal space with the launch of a guide to Indiranagar, one of Bangalore’s upscale shopping and dining hubs.
Celebrating its 21st anniversary this year, Explocity is seeking to extend its city-publishing footprint by the launch of a hyperlocal guide. The product will contain information about local merchants and services including restaurants, retail shops, spas and more. The guide will also provide readers with details of scheduled entertainment events in the area, including music, theatre, book readings, etc.
Explocity Indiranagar will be directed at residents and visitors who are sophisticated and have a global aesthetic. This helpful guide will list the hippest nightspots, branded showrooms, rejuvenating spas and ambient eat outs, all these sitting on your coffee table.
Indiranagar reflects Bangalore’s journey from Pensioner's Paradise to India’s Silicon Valley. Indiranagar attracted a huge number of IT companies and is home to a truly global community. Over its 40 years of existence, Indiranagar has become an important commercial hub and will be an important stop for the Bangalore metro.
Explocity Indiranagar Guide will be available free of cost and will be distributed in commercial establishments in the area and will also be delivered direct to homes in the neighborhood. Digital editions of the guide will be available online using the revolutionary Pagician™ technology. All the information in the guide will also be available on Bangalore.explocity.com.
Speaking about the guide, Ramjee Chandran begin_of_the_skype_highlighting end_of_the_skype_highlighting, founder Publisher of Explocity said, “The Indiranagar Guide represents Explocity’s long-awaited entry into the hyperlocal space. With the expansion of hyper-regional economies, the footprint of interest in narrowing as there is so much more choice locally. Hyperlocal products are hyper-relevant!”
Chandran also said that this would be the first of several hyper-local guides with more launches expected in the next few months in neighborhoods in Mumbai, Delhi and Chennai.
About Explocity: Explocity.com is an aggregation of city-centric portals in New York, Dubai and 6 cities in India (Bangalore, Mumbai, Delhi, Chennai, Mumbai and Mumbai.). Explocity.com delivers the ultimate city experience through city features, events, movies, useful city information and thousands of accurate updated retail listings in each city under various categories like shopping, eating out and travel. Promoted by Mr. Ramjee Chandran, CEO and Publisher, Explocity.com received the first round of funding from ICF Ventures and the second round from Rupert Murdoch's News Corp. Visit http://bangalore.explocity.com/home/
About Ramjee Chandran
Ramjee Chandran's experience in publishing began with the launch of Bangalore This Fortnight (BTF), a hugely popular city-based magazine on March 31, 1989.
In 1996, he launched the Bangalore Monthly and the bangaloremag.com. Both were immediately successful. Prior to his publishing career, Chandran worked as a lobbyist in New Bangalore for a leading industrial group. He also has over 20 years’ experience as a writer and his articles have appeared in Indian and international publications. In 2001, Chandran met Rupert Murdoch and this led to Mr. Murdoch investing in the company. Explocity.com employs about 100 trained professionals across 3 countries and is set to launch the third phase of its growth.