Perfect Storm Media Raises First Outside Funding to Accelerate Adoption of “Pay-per-Sale” Search Engine Marketing Business Model.
Online PR News – 09-April-2010 – – February 23rd, 2010- (London, UK)- Perfect Storm Media Ltd., www.perfectstormmedia.com, the London-based pioneer of the “Pay-per-Sale”search engine marketing business model, has received its first outside equity investment from Arbor Ventures, www.arborventures.co.uk. The funds will be used to drive customer acquisition.
Perfect Storm Media, founded in 2005 by Tom Nabielec, converts “pay-per-click” advertising spend into success-only commission expense. Tom says “the problem with the current SEM agency model is that clients pay Google AND an agency fee which increases with advertising spend – this does not align the agency’s incentives with that of the clients. The more the client spends the higher the fees. WE charge by results. The more sales our clients make the more they pay us – and are happy to do so. Our incentives are to maximize sales and keep pay-per-click costs to an absolute minimum. That works!”
Large e-commerce clients such as Seatwave and Lovefilm simply pay commission on sales generated. Bob Meijer, Online Marketing Director of Seatwave, says “Perfect Storm’s impressive and unique approach has played a vital part in Seatwave becoming Europe’s largest Ticket Exchange by driving a lot of incremental business. Our diverse inventory asks for a customised approach for every search query that Perfect Storm has mastered with fantastic results.”
“Leads” clients, such as Borro.com and MHL Support, pay Perfect Storm Media a commission for contracted sales generated by leads, not on a “pay-per-lead” basis. Because Perfect Storm Media pays for all “pay-per-click” expenses related to Google, Yahoo, and MSN we are always looking for an improvement in return on investment. The system drives increased sales for its clients by automating the “long-tail” of search engine query opportunities. We automatically figure out whether the “long tail” of words is worth buying and for what cost. Clients also eliminate the headache of managing Google “Adwords” accounts as well as all associated management fees and upfront costs.
Arbor Ventures invests in companies (particularly in the technology sector) which show drive, energy and enterprise and which are seeking capital to take them to the next level. ”We are delighted to have made this investment in Perfect Storm Media and to be working with Tom. We are excited by the innovative ‘Pay-per-sale’model - and we love disruptive business models. This aligns our interests with those of our clients – we love that too.”
Tom Nabielec- Founder and CEO
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