Team Building Fundraising Success Inspired By Sir Alan's Empire

UK team building firm help major finance company raise money for for children at Great Ormond Street Hospital.

Online PR News – 09-July-2009 – – UK based Team Building company, Accolade Corporate Events, has taken the ethics behind corporate social responsibility to a new level by helping a major private equity firm raise money for Great Ormond Street Hospital. Accolade, who built their reputation on providing bespoke team building events for companies across the country, provided an event inspired by the hit TV show The Apprentice. By pure coincidence, the events coordinators matched the culinary theme of the finals held last month and held the unique event at the same location, Vinopolis on London's South bank just three days after the show was aired.

Participants of Accolade's Team Apprentice team building event are usually judged by Accolade's own panel of experts to determine which team is hired not fired. For this challenge however, members of the public were to be judge and jury. The contestants, all finance professionals, were set a task to source ingredients to make sandwiches and negotiate sales on the streets or through office contacts to raise money for the famous children's hospital. The winning team would be the ones who returned at the end of the day with the most money.

Mandy Applegate, Creative Director of Accolade, said that the private equity firm "came to us wanting a team building event that produced quantifiable results, so we negotiated with Southwark Council to obtain a license to sell the sandwiches out on the street. This is a brand new angle for Team Apprentice, and Accolade as a company." The amount of money raised has not been disclosed, but it was described as 'a considerable sum'. It is hoped that more companies will embrace the chance to demonstrate corporate social responsibility through raising money for good causes through similar team building events.

If you are interested in booking a tailor made team building event, Call Accolade Corporate Events on 0800 083 1172 or visit

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