The new bi-weekly podcast focuses on legal marketing and gives tips to attorneys on improving their search engine results. The podcast also gives web design and conversion advice.
Online PR News – 08-April-2010 – – The new bi-weekly law firm marketing podcast focuses on legal marketing and gives tips to attorneys on improving their search engine results. The podcast also gives web design and conversion advice.
The law firm marketing experts at SEOLawFirm.com released their podcast a couple weeks ago and it is now available in the iTunes store.
SEOLawFirm.com’s parent company, Adviatech Corp., is no stranger to podcasting. In May of 2009, they developed Your SEO Update with host Sierra Winter to develop a monthly podcast. As production time increased on the 15 minute program, the episodes were later delayed until recently shortening the podcast to less than five minutes.
Now on their legal marketing side, the company is doing the same thing by hosting shorter podcasts on a bi-weekly basis. “The podcasts discuss various legal marketing topics that are covered on the company’s blog.” However, the podcast gives them an opportunity to discuss tips and tricks in more detail and even answer questions that come in between episodes.
The first episode went live a couple weeks ago and was posted on SEOLawFirm.com and their Twitter account. Close to 150 listeners have since heard the podcast and given positive review as well as ideas on things to change in the future to make the podcast even better.
Aside from time restraints in production, the law firm marketing podcast is also shorter due to its target market. Attorneys are often strapped for time and rarely have the opportunity to sit down for 15-20 minutes to listen to a full length episode. It was also believed by SEOLawFirm.com management that it was possible to include so much information in one podcast episode that the listener would not be able to retain it, thus preventing the podcast from being a valuable legal marketing tool.
With their slogan being “Law Firm Marketing Is Evolving,” it is no surprise that SEOLawFirm.com would use podcasting as a medium to spread their message. The podcast is free to subscribers.
To learn more, visit http://www.seolawfirm.com/category/law-firm-marketing-podcast/ or follow SEOLawFirm.com on Twitter at http://twitter.com/seolawfirm.