Leading provider of dental Web site services, Officite, offers blog management program to create strong online presence for dentists
Online PR News – 08-April-2010 – – OAK BROOK, ILL. - Officite, leader in dental Web site design, development and Internet marketing solutions for medical professionals nationwide, announces its new blog management program to dental clients. With an easy-to-use site editor, dentists can keep their blog fresh by creating new content regarding office news, discounted services, special events and dental industry trends, or they can take a more hands-off approach by using posts written by Officite's content specialists. Dental practice blogs allow dentists to stay in touch with their patients while driving more traffic to their dental Web sites.
"With the rise of social networking sites such as Facebook and Twitter, people are using the Internet more and more to not only search for services, but also to connect with friends, family and colleagues," says Glenn Lombardi, President of Officite. "Creating a blog is just another way of networking through online channels, helping dentists to build stronger relationships with patients by keeping them regularly updated on office news and services. Patients will appreciate the regular updates, and dentists can increase traffic to their dental site through fresh content and keywords."
New, fresh and accurate content plays a key role in a Web site's ranking on search results pages. While search engine optimization (SEO) strategies help to push dental web sites to the top through placement of highly-searched, relevant keywords, having consistently updated content is also beneficial. With a blog that shares the same custom elements and design as their professional dental web site, dentists can maintain regularly updated content that draws traffic to their site, where patients can find contact information, make an appointment and learn more about specialized dental services.
Additionally, Officite's new blog management program can sync blog posts with other social media sites, including Facebook and Twitter, so that patients will know when the dental blog is updated and can check in on a regular basis.
"A strong online presence that integrates Search Engine Optimization, local maps optimization, pay-per-click advertising and social media optimization is critical in getting the word out and finding new patients," says Lombardi. "Our blog management program ties together key components of a successful online marketing strategy, driving traffic to dentists' Web sites through updated, optimized content and enhanced patient engagement. At Officite, we understand the benefits of covering all bases when it comes to an effective online marketing campaign."
About Officite, LLC: Since 2002, Officite has been a leading national provider of customized, performance-driven dental web sites and search engine marketing solutions for dental and medical practices. More than 4,200 dentists and doctors have grown their practices with Officite's innovative online capabilities and marketing materials. Additionally, Officite stays on the cutting edge of technology and marketing, offering advanced search engine optimization, pay-per-click advertising, social networking and local maps optimization to maximize web site visibility and performance for every practice it serves.