Self publisher, Banwari Mittal (under the aegis of Open Mentis) Highlights Anakiri’s “Spa Magazine” Print Advertisement in His New Textbook about Consumer Behavior
Online PR News – 08-April-2010 – – Dahlonega, GA - Anakiri BioEnergetic Skincare was mentioned in the recently published 2010 textbook, Consumer Behavior – Human Pursuit of Happiness in the World of Goods. This textbook will be used across the country to teach marketing students why consumers behave the way they do. Notably, it highlights Anakiri's commitment to the environment through the production of all-natural skincare. Written by Banwari Mittal, a professor at Northern Kentucky University, Consumer Behavior features Anakiri's ad and motto, “We Haven't Gone Green, We Started That Way.”
According to Gregory Hake, CEO of Anakiri, “Anakiri's all natural skincare is not just about the individual products, it is a process that brings together all natural skincare, bioenergetic technology, and a concern for welfare of our future generations.
In the textbook, Banwari Mittal notes, “…most consumers seek most products to simultaneously satisfy both types of needs (biogenic and psychogenic), and many brands strive to deliver consumers that value. Thus, a designer brand of shoes, or an eco-friendly skin care line of products.”
Mittal further discusses how the Anakiri ad reveals a commitment to helping the environment through a commitment to all-natural products and packaging. Anakiri and other natural skin care lines, “ensure that the ingredients themselves were produced without harmful chemicals and with non-polluting processes.”
A photograph of the ad bears the caption, “brand Anakiri seeks to fulfill both biogenic and psychogenic needs of ecologically-conscious consumers.” “If enough consumers don't seek out environmentally friendly products, our consumption will continue to put at risk the sustainability of our environment for future generations”, stated Mittal.
“We are dedicated to the processes of sustainability in our product and in our lifestyles, and we encourage our customers to do everything they can to help the world we all share by buying sustainable products,” noted Anakiri President, Erich Worster.
Anakiri is available online at www.anakiri.com
Anakiri, located on picturesque Deerfield Estate in Dahlonega, GA is an all-natural, eco-conscious, skin care company that offers innovative and results oriented skin, body, massage, aromatherapy, and apothecary products. Anakiri uses the latest BioEnergetic science along with pure essential oils, botanicals, key vitamins, enzymes, and super antioxidants to achieve phenomenal results. Why BioEnergetic? Because that's what you are!