Client: FAQ page now “Highly Engaging”
Online PR News – 08-July-2009 – – Hopkinton, MA (July 7, 2009) – Flimp Media, proprietor of the first and only comprehensive rich media email marketing platform, has unveiled a new, engaging manifestation of customer interactivity: a video FAQ page.
The page features five short videos in which Flimp CEO Wayne Wall gives candid and insightful answers to several common questions about Flimp Rich Media and Web video marketing. The videos are intimate and unscripted, and Wall speaks with inimitable passion about the efficacy of video marketing for any company in any industry.
So far the feedback has been overwhelmingly positive. “I like it,” said one Flimp client. “It’s nice to finally see CEOs reaching out in such a highly engaging manner. I feel like [Mr. Wall] is talking directly to me.”
Wall acknowledges that the video FAQ is a relatively new concept, and one which many businesses resist. “My daughter came up to me after the FAQ went live,” Wall said, “and said, ‘Dad, what were you thinking?!’ The idea is a little radical. But from a business perspective, you need to create engaging content whenever and wherever you can. Video is an excellent tool to engage customers. It just makes sense.”
Flimp’s progressive rich media marketing platform has been making waves recently. Flimp allows clients to create trackable video microsites, or “videosites,” using a drag-and-drop interface. The result is an agency-quality rich media landing page created without any design or programming expertise. Because the Flimp Rich Media platform has been integrated with major email service providers such as Constant Contact, Emma, ExactTarget, Publicaster, and Vertical Response, these rich media microsites and landing pages can then be distributed using a client’s existing email program. Traffic is then tracked using Flimp’s powerful analytics program, which creates actionable viewer data reports by email address.
About Flimp Media, Inc.
Flimp Media is a pioneer in the development of rich media analytics technology and video based marketing and messaging solutions for online direct marketing, communications and sales. FLIMP, which stands for Flash Interactive Marketing Platform, enables non-technical users to quickly create, edit, distribute, track and analyze video based marketing and messaging campaigns without any programming or IT resources required. The Flimp platform offers users a simple and low cost solution for video email marketing with viewer analytics. For more information, visit www.flimp.net.