Mint Advertising Hires Experienced Content Strategist

Carrie Baczewski Joins Award-Winning Creative Firm

Online PR News – 07-December-2012 – Clinton, N.J – Mint Advertising, an award-winning strategic creative agency, announced today that Carrie Baczewski has joined the agency at its new location in Clinton, N.J. as Content Strategist. Carrie will lead Mint’s content development projects and ongoing client strategy services for clients such as American Collectors Insurance, Applegate, and CRP Industries.

Drawing on her six years of experience as a Content Strategist and Editorial Director for well-known clients such as Johnson & Johnson and luxury eyewear company Carl Zeiss Vision, Carrie will guide Mint’s clients in all areas of content development from social media communication to presentation content, ensuring ideal brand representation and consistency of tone. She previously held similar positions at Ogilvy & Mather’s healthcare division, Ogilvy CommonHealth Worldwide.

“Carrie’s well-versed in implementing multi-faceted content strategies and understands how content is consumed by both the user and search engines,” said Eric Schoenfeld, CEO and Co-founder of Mint Advertising. “Her broad experience in web strategy, SEO, copywriting, and analytics, allows her to think strategically about online and offline content and its far-reaching impact. We’re confident she’ll bring fresh ideas to our clients and offer some great insight and recommendations.”

Carrie currently resides in Bridgewater, N.J. with her husband and two rambunctious dogs and holds a Bachelor of Arts degree in English Literature and Creative Writing from the University of Hertfordshire over the pond in Hatfield, United Kingdom.

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About Mint Advertising
Mint is a full-service advertising agency located in Clinton, N.J. that offers strategic creativity with a minimum of bureaucracy. Mint currently serves the branding, customer acquisition, loyalty and promotional needs of a wide range of national, regional, and local clients. Mint has an award-winning staff that is well-versed in print, direct mail, collateral, online, and broadcast media.