Newly Renamed Sheraton New York Times Square Hotel Highlights Ideal Location and Renovations

This week, the centrally-located, former Sheraton New York Hotel announced its official name change to Sheraton New York Times Square Hotel, drawing upon a key online search term for NYC travelers.

Online PR News – 07-December-2012 – NEW YORK, NY – NEW YORK, NY – In honor of its iconic Times Square location, the Sheraton New York Hotel has officially changed its name to the Sheraton New York Times Square Hotel. The announcement was made simultaneously in New York, by General Manager Mark Sanders, and in China, by Director of Sales and Marketing Kai Fischer.

In Manhattan, Mark Sanders (General Manager) made this announcement to 1,020 hotel staff and executives:

“As we celebrate our 50th Anniversary this year, we look toward the future of our property as we continue to change and grow. In today’s age of online travel searches, it is important for us to continue to attract business and leisure guests, while maximizing our assets. Adding ‘Times Square’ to our name gives a nod to our central location in the heart of the Times Square Business District.”

In Beijing, Kai Fischer (Director of Sales and Marketing) announced the name change during a trade mission in China, where New York travel industry partners and NYC & Company met with local travel industry professionals to promote New York City.

“We are acknowledging the growing trend and importance of the international traveler, especially since one of the key [online] search terms for people traveling to New York City is ‘Times Square’," he said. "With the new name, we honor our hotel’s location and will appear more frequently when a potential guest searches [online] for hotels in Times Square.”

The Sheraton New York Times Square appeals to leisure and business guests alike, and recently unveiled a $160 million top-to-bottom renovation. It now features completely redesigned guest rooms that incorporate a sophisticated look with a contemporary touch and elegant feel, as well as new public spaces and sought-after amenities, such as a 44th Floor Club Lounge and the full-service Sheraton Fitness Center programmed by Core Performance.

The final phase of the renovation will take place from mid-December 2012 to March 1, 2013, when a structural and aesthetic renovation of the ballroom and meeting spaces will reveal new designs and color schemes. For more information, go to:

Situated in the heart of the famous NYC tourist area, the Sheraton New York Times Square Hotel offers a perfect combination of comfort, convenience and Manhattan style. It appeals to vacationers and business travelers alike, with:

1,781 newly renovated rooms
A welcoming Lobby Lounge and convenient Link Café
A full fitness facility with state-of-the-art equipment
The casual Hudson Market restaurant
A new Club Lounge with panoramic views of Manhattan
60,000 square feet of flexible meeting space, including the Metropolitan Ballroom and the Executive Conference Center

This hotel is an ideal location for business meetings and functions from three to 3,700 attendees. Find additional details at: