ChemistDirect.co.uk implements Elasticera's Dynamic Imaging technology
12/07/2012

ChemistDirect Europe’s leading online chemist, providing over 20,000 health and beauty products and prescription medicines online at the lowest guaranteed price chose the Elasticera Image Transformation Service to replace their legacy bespoke imaging system.

Online PR News – 07-December-2012 – London, England – "ChemistDirect has customers throughout the world. We needed a solution that would optimise the size of images and deliver them faster to our international customers. We had no doubt this would improve conversion for our overseas customers."

"ChemistDirect has over 20,000+ products and each product has multiple images. We wanted to increase the quality of our images whilst maintaining the visual integrity of the website until sufficient images had been upgraded before switching over. Elasticera simplified this process and was able to serve larger images faster than our legacy system could serve the existing smaller images.‚ÄĚ

"As an online only business SEO is very important to us. The Elasticera Image Transformation Service enabled us to search engine optimise our images which will increase our organic traffic."

"Elasticera has provided insight as to which search engines are pulling images from our website for their image search. In addition to this Elasticera has been able to tell us how many image referrals we are getting from search engines."

"Elasticera's dynamic imaging capabilities allows us to be very nimble when AB testing the website and will be particularly useful as we look at future developments for the website."

Robin Spira - CTO - ChemistDirect

About ChemistDirect

ChemistDirect is Europe’s leading online chemist, providing over 20,000 health and beauty products and prescription medicines online at the lowest guaranteed price - with the highest pharmaceutical standards.

www.chemistdirect.co.uk

About Elasticera

Elasticera is a leading hosted dynamic imaging solution. With approximately 50% of website content being image related, Elasticera can help increase visitors and optimise the customer experience across multiple channels for both local and international customers.

For more information, please visit: www.elasticera.com