Toyota Kirloskar Motor takes Hybrid Craft Campaign to School Students in Hyderabad

Campaign held at Glendale Academy International targeted towards creating awareness about Toyota’s Hybrid Technology

Online PR News – 07-December-2012 – Bangalore, Karnataka – Hyderabad, November 27th, 2012: Toyota Kirloskar Motor Pvt. Ltd (TKM) today
initiated its Hybrid Craft Campaign for the students of Glendale Academy International in Hyderabad. Targeted at school students in metros between the age group of
12 to 14, the Hybrid Craft Campaign is a unique and interactive way for
students to understand hybrid technology and its benefits to the

Started as a pilot project at the Canadian International School in Bangalore
last year, the Hybrid Craft Project was very well received by the students
and teachers alike. The campaign consists of a detailed program wherein
students are sensitized to pollution and its ill effects. They are also
introduced to the concept of Hybrid Technology and the ways in which it can
be used to curtail the ill effects of pollution and also help conserve

Commenting on Toyota’s Educational initiative on Hybrid Technology, Mr.
Sandeep Singh, Deputy Managing Director, Sales & Marketing, Toyota
Kirloskar Motor said, “Toyota is considered to be the pioneer in hybrid
technology and is renowned for its worldwide. With the launch of the third
generation Toyota Prius in 2010, we are very pleased to bring this
technology to India. The whole idea behind introducing this technology in
India was to create awareness about hybrid technology and to sensitize the
people about the positive effects of the same.

To further emphasize on Toyota’s commitment to the environment, we have
been involved with many green initiatives, the Hybrid Craft Campaign being
one such program, which enables us to sensitize young school children about
the benefits of hybrid technology and the importance to conserve energy and
fuel. Here, we would also like to extend our gratitude to Glendale Academy International,

Hyderabad, who have given us a platform to educate their students about
this future technology,” continued Mr. Singh.

Also commenting on the occasion, Ms. Vimala Chandersekhar, Principal, Glendale Academy International said, “This has been a marvellous opportunity for our students to experience firsthand how to assemble a working model and it has generated great enthusiasm among them. A very well thought out campaign, the students were taken through each step methodically and the whole exercise has brought alive once again the issues of pollution and the pressing need for alternate sources of energy. The students have been able to appreciate the benefits of Hybrid technology and explain the same very convincingly. As a school, we would be delighted to be a part of many more such activities and are grateful to Toyota for bringing this to us."
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Overview of TKM:
Company name Toyota Kirloskar Motor Private Limited
Managing Director Hiroshi Nakagawa
Equity participation TMC: 89%, Kirloskar group: 11%
Number of employees Approx. 6,000 +
Land area Aprox. 432 acres (approx.1,700,000 m2)
Building area 74,000 m2

Overview of TKM 1st Plant
Established October 1997 (start of production: December 1999)
Location Suburb of Bangalore, Karnataka State
Products Innova, Fortuner manufactured in India. Prado, Land Cruiser and Prius imported as CBUs.
Annual production capacity Approx. 90,000 units

Overview of TKM 2nd Plant
Location On the site of Toyota Kirloskar Motor Private Limited (on the outskirts of Bangalore, Karnataka State)
Products Corolla Altis, Etios, Etios Liva, New Camry
Start of production December 2010
Annual production capacity 1,20,000 units

For any further information please contact:
Toyota Kirloskar Motor Pvt. Ltd.
Ananya Bhattacharjee
Mobile : 0-7259017457