Wilbert News Strategies Becomes The Wilbert Group

Name Change Comes Amid Growth Year for Full-Service Communications Firm

Online PR News – 07-December-2012 – ATLANTA – For More Information, Contact:
Tony Wilbert
The Wilbert Group
404-965-5022 (O) 404-405-3656 (C)

ATLANTA (Dec. 6, 2012) – As it continues to add both clients and team members, Wilbert News Strategies is changing its name to The Wilbert Group.

The Atlanta-based full-service communications firm this year added clients including Equifax, a leading global provider of consumer and commercial data; Acculynk, a startup in the online payment space; Cooper Carry, a commercial architecture firm; Invest Atlanta, the economic development arm of the city of Atlanta; Atlantic Station, a retail-focused mixed-use project in Midtown Atlanta; North American Properties, a commercial real estate development firm; Camana Bay, a New Urbanist mixed-use community in the Cayman Islands; and Manhattan Construction.

Founded three and a half years ago, The Wilbert Group offers capabilities including media relations, social media, thought leadership, crisis communications/issues management and content creation.

“Our new name, The Wilbert Group, more accurately represents that we are a full-service communications and public relations firm,” said Founder and President Tony Wilbert. “The Wilbert Group name also speaks to the fact that we have a strong team with excellent skills delivering results for clients every day.”

As The Wilbert Group has grown, it has added experienced team members with backgrounds in journalism, public relations and graphic design.

“We are landing clients that are leaders in their respective industries, and we are really honored and excited to be working with organizations of this caliber,” Wilbert said. “At the same time, we’ve grown our own team by hiring experienced professionals with both journalism and public relations skills. Our founders and most of our team members have journalism experience, which provides a unique ability to understand and connect with the media on behalf of our clients.”

New hires in 2012 include:

Stephen Ursery (@stephenursery): Stephen joined the firm full-time early this year, bringing stellar writing skills, an understanding of how the media works and a strong knowledge of business. Ursery, a longtime journalist, previously worked at publications including Waste Age, National Real Estate Investor, the Marietta Daily Journal and the Fulton County Daily Report.

Elizabeth Hagin (@elizabethhagin): Elizabeth joined Wilbert after earning her master’s in communications from the University of Georgia. Her “first career” was in graphic design — she worked in the marketing department of Sea Island Co. — and she remains passionate about the visual component of public relations.

Hadley Creekmuir (@hadleyhcreek): Hadley joined Wilbert after spending a few years navigating the entrepreneurial waters. As the founder of Creekmuir Communications, Hadley developed, implemented and managed communication campaigns for a variety of Atlanta companies, ranging from a specialty harmonious aquaculture company to The Westminster Schools. In previous roles, Hadley led the marketing team at Atlanta Fine Homes Sotheby’s International Realty and worked at Atlanta-based public relations firm Jackson Spalding. She also worked as a business journalist early in her career.
Savannah Duncan (@savannahbduncan): Wilbert hired Savannah from France Media, where she was associate editor of Southeast Real Estate Business and Shopping Center Business magazines and was responsible for writing features, editing, reporting and producing a bi-weekly e-newsletter. She also oversaw the website and national e-newsletter. Prior to that, she was an intern at Jezebel magazine.

M.C. Rhodes (@mcrhodes): M.C. joined Wilbert shortly after graduating from the University of Georgia, where she studied publication management and music business. While in school, she wrote for many print and online publications including Fayette Daily News, Today in Peachtree City, Athens Banner-Herald, The Red and Black and Ugazine. She was also a radio DJ for WUOG 90.5 FM, where she had two weekly on-air shows. She continues to contribute to Performer Magazine as an album reviewer.

About The Wilbert Group:

The Wilbert Group is a full-service communications and public relations firm based in Atlanta with a national reach. Wilbert has clients in real estate, financial services, travel, retail, education, the non-profit sector and other industries. Founded by veteran journalists, Wilbert has deep relationships in newsrooms across the country and a nuanced understanding of how the media landscape is changing. Wilbert “goes deep” to understand its clients’ businesses. Wilbert’s capabilities include media relations, social media, thought leadership, crisis communications/issues management and content creation.