Supermodel Naomi Campbell, president of the charity Fashion For Relief, announced the launch of a specially designed bag in India on Thursday November 8, in collaboration with Koovs.com, to help raise money for the NGO Udayan Care.
Online PR News – 07-December-2012 – Bangalore, India – Supermodel Naomi Campbell, president of the charity Fashion For Relief, announced the launch of a specially designed bag in India on Thursday November 8, in collaboration with Koovs.com, to help raise money for the NGO Udayan Care.
Fashion For Relief was established in 2005 and with the support of businesses and fashion personalities. It now raises money for various charity projects through fashion shows, auctions and donations.
Koovs, an online fashion retailer, is based out of the country's capital and is a private venture promoted by Anant Nahata. It aims to be the biggest online fashion retailer in the country by 2020.
The reusable bag will have a selling value of `350 but will be given away free with each order of the new Koovs private label product, beginning February next year. The online fashion retailer intends to donate a part of the proceeds from each garment sold from its private label collection to Udayan Care.
The initiative is jointly spearheaded by Lord Waheed Alli, who is taking his success with ASOS to India with Koovs as chairman of the company.
Lord Alli, who is also in India to join the birthday celebrations organised by Naomi for her long-term partner Vladislav Doronin in Jaipur, said of the project, "I'm thrilled to be part of such an exciting venture. I have long admired Naomi's ability to use her position and fashion to help those in need. Giving back, the way Naomi continues to do, is always to be admired and I want to personally thank Naomi for her generous support and contribution in India. The bag itself is very stylish, and the fact that it is raising money for such a good cause is wonderful.
Campbell added, "It's wonderful that Waheed has joined me in helping make this happen. His expertise and guidance on the marketing and retail level will be invaluable. Meanwhile I'd only like to echo his comments about how good the bag looks and how thrilled I am that we are able to make a positive difference to people's lives.
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