American Cancer Society Honors Curves with Excellence in Philanthropy Recognition

Annual award recognizes Curves' generous contributions to the Society’s fight against cancer.

Online PR News Р05-December-2012 РWoodway, TX РThe American Cancer Society honored Curves with the Excellence in Philanthropy award, for its generous support of the Society’s efforts to eliminate cancer as a public health burden.

The Excellence in Philanthropy recognition is part of the American Cancer Society’s Corporate Impact Awards, presented annually by the Society’s Corporate & Systems Initiative. The honor is given to corporations that have provided $1 million or more to the Society during the previous calendar year through a combination of corporate contributions, in-kind support, cause marketing and sponsorship, employee giving and/or event fundraising.

The 2012 recipients of the Corporate Impact Excellence in Philanthropy award include: Abbott; Bank of America; Curves International; Foot Locker, Inc.; General Motors and Chevrolet; HairUWear; IBM Corporation; Kohl's Department Stores; Kroger Company; Live Positively and the Sprite Zero brand of The Coca-Cola Company; maurices & dressbarn, divisions of the ascena retail group, inc.; National Football League; Procter & Gamble (Pantene Beautiful Lengths); The Pampered Chef, LTD; United Airlines; Walgreen Company; Walmart; WellPoint, Inc.; and Wells Fargo.

This year’s winning corporations collectively contributed $53.6 million to the Society’s mission to create a world with less cancer and more birthdays. Curves clubs have collected more than $12 million in North America for cancer research and treatment over the past several years.

‚ÄúThe generosity and ongoing support of these companies has a direct impact on the American Cancer Society‚Äôs ability to help people stay well and get well, to find cures for cancer and to fight back,‚ÄĚ says Dr. John Seffrin, chief executive officer of the American Cancer Society. ‚ÄúIt is with their help that we are able to save 350 lives per day from cancer and continue on the path toward our goal of saving 1,000 lives per day.‚ÄĚ

In addition to their generous donations, these Excellence in Philanthropy recipients have also led the way in supporting a wide spectrum of Society programs and services in ways that reflect the strengths of each company and the interests of its employees. The companies were presented with their award during a session at the American Cancer Society’s Nationwide Volunteer and Staff Leadership Summit held in Atlanta, GA at the Loews Hotel on November 16, 2012.

About Curves
Curves works every major muscle group with a complete 30-minute workout that combines strength training and sustained cardiovascular activity through safe and effective hydraulic resistance. Curves also works to help women lose weight, gain muscle strength and aerobic capacity, and raise metabolism with its groundbreaking, scientifically proven method that ends the need for perpetual dieting. Founders Gary and Diane Heavin are considered the innovators of the express fitness phenomenon that has made exercise available to millions of women globally, many of whom are in the gym for the first time. With thousands of locations worldwide, Curves is the world's largest fitness franchise. For more information, please visit: