Hindustan Tin Works Ltd and Pearl Academy join hands for Sustainable Design Fashion Workshop

Hindustan Tin Works Ltd has partnered with Pearl Academy for developing lifestyle and fashion garments using metal cans and scraps during a sustainability design fashion workshop held at Pearl campus.

Online PR News – 05-December-2012 – New Delhi, 5th December'12 – New Delhi, 5th December, 2012:- Hindustan Tin Works Ltd has partnered with Pearl Academy for developing lifestyle and fashion garments using metal cans and scraps during a sustainability design fashion workshop held at Pearl campus. Canvironment Week 2012, the unique initiative by Hindustan Tin Works Ltd, for highlighting the sustainability credentials of cans has been kick started by Mr. Atit Bhatia, Senior Vice President, Hindustan Tin Works Ltd.
Every year Canvironment Week is organized to support the cause of ‘Save Our Planet’. It is the third in the series of the global event spread across 11 countries promoting sustainability of metal cans. Canvironment week aims to promote and create awareness about the benefits of usage of cans, the vital one being its eco-friendly nature.
Top fifteen garments will be selected and showcased during a fashion showcase event to be held in January 2013 in two cities Delhi and Mumbai. Two winners will be selected who will be awarded a sum of Rs 30,000 and Rs 20,000 respectively. To encourage student participation Mrs. Sakshi Narula, owner of Krasns Couture and pearl alumni delivered a motivational speech to the students.
Speaking during the formal announcement of the competition Mr. Atit Bhatia, Senior Vice President, Hindustan Tin Works Ltd said, ‘We are using fashion as delivery vehicle for the students to get involved in an environmental campaign that promotes sustainability. This activity has been very successful in the last two years and we are looking for an excellent outcome by the Pearl Academy students this year.’
Ms Cora Goteman, HOD, Fashion Design, Pearl Academy, said “Sustainability is at the core of design and is embedded within the curriculum at Pearl Academy. The Canvironment Competition set up by Hindustan Tin Works is an opportunity for our students to explore and contribute creatively towards this idea. We look forward to exciting and meaningful outcomes”.

About Canvironment Week 2012
A unique worldwide initiative, Canvironment week aims at not just educating but taking action as well. For the first time ever, Can makers and Brand owners across the world are coming together to create a ‘United Global Metal Can Sustainability Movement.’
Its goal is to make a significant and sustainable impact by creating an all round awareness about the exclusive benefits of usage of Cans, the vital one being its eco-friendly nature.
The whole event revolves around passion and perseverance to mobilize the cause, ‘Save our Planet’. By building a strong and united Global force, which will lay the foundation to create an Environment, which is Canvironment friendly.
A major effort to support the Global recycling system and the long-term sustainability of the metal cans are the key features of this initiative.
To know more on Canvironment:
Join Canvironment Week Fan Page
Canvironment Week (http://www.facebook.com/CanvironmentWeek )

About Hindustan Tin Works Ltd

Hindustan Tin Works Ltd(HTWL),( One of the ten fastest growing companies in India, Economic Times) a premier Indian CAN manufacturer producing a wide range of CANS and quality packing solutions to Dairy Products, Edible Oils, Tea, Coffee, Motor Oils, Medicines, Pesticides, Chemical and Paint Industries, HTWL is one of the leading manufacturers of lithographed metal containers as well.
Tin Cans or "Green Cans" as they are called are the most environment-friendly alternative to other forms of packing because of their recyclable quality. HTWL takes a leading role in ensuring proper environment responsibility by offering fully recyclable Green Cans that adhere to internationally accepted standards.
HTWL is the first company in India which conceptualized & started the 2 piece cans business in India in 2005.

HTWL has won the Cannex’ 96, 97, 98, 03 awards under the three-piece cans category. It has also managed to bag various corporate awards like Asia CanTech 2009 and 2012 Bangkok; TPC,
2009 Mumbai; Hindustan Tin Works wins Asia Can Tech 2008 & 2007 Food Award, Award for export excellence of the northern region in year 2005-2006, EEPC 07-08 & EEPC 08-09, 09-10 and 10-11 star performer silver award and India Star 2010 Reebok slip lid can award for excellence in packaging in India. HTWL also wins prestigious IMDA, USA award for best category in food for Nestle milo and general line for Foster Clarks. HTW has also won Environment Initiative of the Year 2010 award at the IND SPIRIT 2010 Ambrosia awards etc.
For any further information, kindly contact:-
Madhumita Raha
Good Relations India
E-mail:- madhumita@gri.co.in

Ishita Mitra
Good Relations India
E-mail:- ishita@gri.co.in