Podcasting is delivering audio content to iPods and other portable media players on demand, so that it can be listened to at the user's convenience.
Online PR News – 02-April-2010 – – The main benefit of podcasting is that listeners can sync content to their media player and take it with them to listen whenever they want to. Because podcasts are typically saved in MP3 format, they can also be listened to on nearly any computer.
"Podcasting has been described as TiVo for Internet audio, because it lets users save content digitally, and replay it at their convenience." said Alean Pastuch, Managing Partner of Stage Steps. "We expect MP3 adoption to be almost 35 million households in the US this year, about a third of those MP3 owners will be listening to podcasts on those devices." added Pastuch.
Podcastsing is taking a next natural step in its development by tying into enterprise applications, hand-in-hand with blogging, its close relative and partner.
About Stage Steps
Stage Steps Artist Services artist management company. Stage Steps' responsibilities include development and marketing, management, recording agreements, merchandising, electronic press kits, website development, media promotions, public relations services and more.