Pota-Toss Partners With LoopJoy To Distribute In-App Physical Goods

Potato tossing artillery game becomes one of the first iOS games to include physical products as In-App Purchases.

Online PR News – 05-December-2012 – New York, NY – The new Christmas edition of Pota-Toss was released today on the App Store and allows users to purchase Larry Potato-themed T-Shirts and iPhone cases, thanks to Loopjoy’s SDK.

The Kickstarter-funded game caught the world’s attention thanks to the inclusion of Location-Aware scenery, which reflects the player’s true location in the world. During production the game was reviewed by Techcrunch and CNN as “The Next Angry Birds”, while the game graphics were reviewed by Business Insider as “almost like a Pixar Movie”.

Saborstudio, the Costa Rica + New York based startup behind the game is a DreamIt Ventures Alumnus and released the game last October. The app has had an average of over 3,000 installations per day and is close to reaching 100,000 users worldwide; growth that the developers attribute to the social integration with Facebook.

Pota-Toss is available for Free on the App Store for both iPhone and iPad.

LoopJoy works with selected developers on a Revenue Share basis, providing the in-app technology to make this happen, and taking care of the production and shipping. “Partnering with Loopjoy allows us to keep focusing on our game and our users while monetizing the app and the characters in alternative ways”, stated Jose Cayasso, CEO at Saborstudio.

At the moment, Pota-Toss is offering both T-Shirts and iPhone cases which can be purchased on the Potato Store without having to leave the app. Tees sell for $16.99 and cases for $18.99, while the companies hope to expand to other product types in the near future and as the market grows.

About [Saborstudio]
Saborstudio is a New York/Costa Rica based studio, focused on developing a platform of location-aware mobile games. In the same way touch controls and social gaming revolutionised the industry in the last few years, the founders believe that location is the next evolution of the game market. The startup is a DreamIt Ventures 2012 Alumnus, the first Costa Rican startup to be selected by a top US Based Accelerator.