Thyratron Expands to India and Turkey
12/05/2012

Thyratron expands its overseas markets and prepares for a new promotional drive of its high-end quality OEM Design services.

Online PR News – 05-December-2012 – 5 Dec 2012 Patras Greece – Bucking a trend in a shrinking economy is easy. All you have to do is deliver above and beyond expectation in terms of quality and after-sales care and the rest takes care of itself. If this sounds like a recipe for success it’s because it is.

Based in Greece, Thyratron is an electronics company that sees its fortunes developing at odds to the shrinking economy of its home country. Just over the last twelve months it has struck new deals with partners in India and Turkey and its rise shows no signs of slowing down. This happy set of circumstances is no accident.

The expansion was fuelled by significant investment in its production line and a world-class quality control policy which has made the company name a byword for reliability. Thyratron supplies electronic components such as temperature gauges, microprocessors and SMT componenets that are used in the manufacture of fridges and large scale products that need reliable monitoring capabilities of a particular aspect of their function.

“Over 2012 we have seen Thyratron’s position in the global market change from one where we needed to market ourselves in order to gain a foothold in new markets to a market-leader where the inclusion of our components in manufactured goods provides the manufacturer with a competitive advantage.”

This places Thyratron in the classic position of the Kingmaker where its components and brand power have become a sought-after commodity precisely because they have a positive impact on sales and consumer confidence.

“We are very conscious of the fact that we are a new player in the global setting, at this level,” said a company spokesman, “we used to be the guys who had to work hard to explain what we do differently and how it benefits a manufactured item. We no longer have to do that, our global presence now is such that new markets are being opened all the time.”

The success of the company is not something the Thyratron management team take for granted. “we are where we are because we have never taken our eye off the ball,” one of them explains, “we have always worked extremely hard to guarantee quality. When Thyratron equipment is used the reliability factor increases by several orders of magnitude. That is something we have worked really hard to achieve and we are not about to relax in our commitment to quality control, now.”

With consumers looking to make smart buys which guarantee quality it seems that the Thyratron brand is only going to grow and grow. “The new markets we have entered in India and Turkey will keep us busy and present fresh challenges. The aim for us is to continue to grow without ever jeopardizing our world-class quality control.”

Notes to Editors
Thyratron is headquartered in the south of Greece. The company has a proud tradition that goes back to 1994. Its website is: www.thyratron.gr.