Google's new Algorythms and a new study point to more sales for businesses who add video to their websites and search engine marketing campaigns.
Online PR News – 05-July-2009 – – When South Miami Cosmetic Dentist Dr. Nilo Hernandez asked Vmatrix, Inc. (http://www.vmatrix.com) to videotape his practice and record a few on-camera testimonials of his patients last year, he thought it would be a "cool" enhancement to his website. "I knew other dentists were adding video and I wanted to make sure my site looked as nice as theirs," said Hernandez.
Like most businesses owners, however, Hernandez had no idea that that his videos would soon stream from his profile on local yellowpage directories, launch from the Twitter and Facebook profiles of his patients and, most surprising, appear on top of Google search results for his most competitive keywords, including:
• "Dental Implants Miami"
• "Cosmetic Dentist South Miami"
• "Dentist South Miami"
"Because of video and the great video SEO work of Vmatrix, I'm number one on Google and people actually recognize me on the streets of Miami," said the enthusiastic Dr. Hernandez.
Today, Hernandez believes something industry experts predict will be a widely held believe among business owners in coming months - a company's online video - when widely distributed and search optimized - will help business owners grow their business more successfully than their websites.
"While most businesses see the internet as a virtual world filled with millions of websites, we believe they'll very quickly see it as a world filled with millions of small TV stations," said Vmatrix founder Gary Gabriel, a former Emmy-winning reporter for ABC-TV.
"TV advertising is an 18 billion dollar business because video connects with buyers on an emotional level more effectively than any other advertising medium," said Gabriel. "Since Google changed their algorythms last year giving high ranking authority to a company's video as well as its website, we saw the writing on the wall. Businesses need to think of their websites as their own online TV stations. And our mission is to help busines owners program their stations with the most influential video content."
The video content on the home page of Dr. Hernandez' site, www.smilecreator.com, is typical of what Gabriel and other industry insiders predict will become commonplace as websites morph into online stations with channels of video content. The site contains an interactive video gallery with patient testimonials, a narrated tour through Hernandez practice and on-camera comments from Dr. Hernandez himself on topics of interest to prospective patients. Thanks to Video SEO, these same videos can be found on the first page of Google search results.
A recent announcement from Google confirms the strong effectiveness of video advertising. Along with Double Click, Google sponsored a study which found that Rich media ad formats with video outperform all other types of ads by an overwhelming margin. According to the research video ads even outstrip Flash animation and can be the deciding factor on whether or not it’s a successful campaign.
It's a success measured in new patients each month for Dr. Hernandez. The fact that one of his new patients saw his video on a friend's Facebook profile hints of a bright future for online video advertising.