Diabetica Research Solutions, Inc. is launching a test of its national television advertising campaign for its breakthrough diabetes energy formula, drsi™ ReStore! Energy. The campaign will be measured and evaluated on its effectiveness at driving consumer awareness and promoting trial.
Online PR News – 02-April-2010 – – (Boca Raton - March 30, 2010) Diabetica Research Solutions, Inc. (DRSI) - www.drsiRestoreEnergy.com - is launching a test of its national television advertising campaign for its breakthrough diabetes energy formula, drsi™ ReStore! Energy. The purpose of its test is to measure and evaluate the effectiveness of its commercials in driving consumer awareness and promoting trial.
Younis Zubchevich, CEO DRSI, said, "We are promoting our brand in support of our growing distributors and retailers some of which include Cardinal Health, C&S Distributors, Amerisource Bergen, Hy-Vee, Winn Dixie, Wegmans, SaveMart, and Giant Eagle. Our discussions with most retailers have been very positive with respect to obtaining shelf space. We are testing our creative content to determine what is most effective to support a large number of grocery and pharmacy chains as distribution of our brand expands throughout the year." Zubchevich continued, "We have retained a respected media agency that has experience in developing successful diabetes media programs on a national scale. They will help us plan, analyze, and execute all aspects of our television media strategy."
Michael Dugan, Director of Marketing DRSI, said, "As the only diabetes energy formula, we are creating an entirely new category for diabetes energy that is resonating throughout the diabetes community. Our nationwide distribution strategy is taking root amongst major supermarket and pharmacy chains which we intend to support with our national television advertising campaign. The results of this test will allow us to refine the creative and the media strategy for a full launch in June with a major television commitment."
drsi™ ReStore! Energy comes in easy to carry, single serving stick packs and is mixed with water to make a great tasting drink. It restores long lasting, balanced, all natural energy and hydration with no sugar, no caffeine, no calories, and low carbs.
For more information on Diabetica Research Solutions, Inc, and drsi™ ReStore! Energy please contact Rebecca Reshefsky at: Rebecca@EnergeticDiabetic.com or log on to: www.drsiReStoreEnergy.com. Diabetica Research Solutions, Inc. is a private consumer healthcare company founded to help people live better every day with diabetes. drsi™ ReStore! Energy is its flagship product. DRSI will continue to develop and launch new healthy and natural solutions for people with diabetes to improve their quality of life.
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