Robert Downey Jr. To Flip Switch On Inaugural Venice Sign Holiday Lighting

Community Celebration Benefits Muscle Beach Toy Drive; LAPD Pacific Division to be Honored by City of L.A.

Online PR News – 30-November-2012 – Venice, CA – For the first time in 100 years, the historic Venice Sign display will welcome the holiday season and trade--in standard issue white lights for red-and-green colored bulbs, Councilmember Bill Rosendahl announced today.

The idea for the event, the Inaugural Venice Holiday Sign Lighting and Windward Crawl, was hatched by local restaurateur Daniel Samakow. The event starts at 6:00 p.m. on Friday, November 30, with performances by local music groups, followed by the ceremonial flip of the switch by actor and Venice resident Robert Downey Jr. at 8:00 p.m. Rosendahl will present the LAPD Pacific Division with a certificate of appreciation from the City for their annual toy drive.

Attendees are encouraged to bring new, unwrapped children's toys to benefit "The Muscle Beach Toy Drive" -- a Venice tradition sponsored by the Los Angeles Police Department's Pacific Division. Police will distribute the toys to Westside families on December 15th. More details to follow.

The Venice Sign holiday lighting is a free event sponsored by the City of Los Angeles, the Venice Chamber of Commerce, and Windward Avenue Merchants.

November 30, 2012 at 6:00 p.m.

Entertainment - 6:00 p.m.
Media Check-in - 6:45 p.m.
Presentation - 7:45 p.m.
Ceremonial Lighting - 8:00 p.m.

Windward Avenue (East of Pacific Ave. & West of Main St.)

Media Check-in/Parking:
Bank of America
121 Windward Ave.
Venice, CA 90291

Robert Downey Jr., Actor, Venice Resident
Mike Bonin, Chief of Staff, Councilmember Bill Rosendahl
Alex Rosales, President, Venice Chamber of Commerce
Marc Saltzberg, Vice President, Venice Neighborhood Council
Daniel Samakow, Chair, Venice Chamber of Commerce Boardwalk Committee
Santa Claus

Suzy Williams and Brad Kay
Jeremy Parker and Rachel Toczko
The Band Venice
The Jingle Bell Rockers

In addition to the ceremonial flipping of the switch, pre-lighting festivities will include performances by local entertainers and musical groups. Local businesses will also be decorated for the holidays. Press positions are available for the pre-lighting ceremony and ceremonial lighting.

***Those interested in following the event on social networks can do so on Facebook, the event page, and on Twitter using the hashtag #venicesign.

James’ Beach is a California-neighborhood beach restaurant for one of America’s most eclectic and artistic neighborhoods--Venice, CA. The restaurant is one of Los Angeles' best known restaurants most recently seen in "Curb Your Enthusiasm" and "I Love You, Man" where the fish tacos were declared "best in the world."

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