THECOOLTV Selects Endavo Media’s OTT Video Services Platform for Live and On-Demand Concerts
04/01/2010

Endavo Media, an Atlanta-based OTT video services platform provider, is enabling music and video site THECOOLTV to deliver live and on-demand concerts to millions of fans across the country.

Online PR News – 01-April-2010 – – 
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For Immediate Release

THECOOLTV Selects Endavo Media’s OTT Video Services Platform for Live and On-Demand Concerts

More than 30 million fans will be able to watch concerts and music videos anytime, anywhere and on multiple screens

ATLANTA, Ga. (March 31, 2010) – Endavo Media, an Atlanta-based OTT video services platform provider, is enabling music and video site THECOOLTV to deliver live and on-demand concerts to millions of fans across the country.

THECOOLTV is expanding into 34 new markets to reach 23 million new homes through a partnership with Sinclair Television Group. THECOOLTV is working on deals to add another 30+ million homes with other broadcast groups to join Journal and Sinclair. While THECOOLTV has national appeal, it also allows markets to broadcast local concerts and taps into the local music scene. Currently its broadcasting presence reaches Las Vegas, San Francisco, Milwaukee, Palm Springs and Tucson.

THECOOLTV brings local and national live concerts and music videos to multiple screens
(PC, TV and mobile). Plus, it boasts a full archive of many classic concerts and selected tracks from hundreds of current and classic artists including The Who, Eric Clapton, Lynyrd Skynyrd, Queen, The Bee Gees, Ray Charles, Deep Purple and Neil Diamond.

“Endavo Media has allowed us to facilitate a cross-platform push of our premium concert content,” said John “Digger” Pelaez, SVP and cofounder of THECOOLTV. “Millions of eager fans will now have access to our coverage via broadcast, online video, cable and even mobile.”

THECOOLTV’s parent company Cool Music Network creates, acquires, promotes and distributes entertainment media directly to consumers through its web site, digital multi-cast television broadcast, major digital and physical retail outlets, direct response mail order and “On-Demand!” live recording distribution services.

The online content is managed through Endavo Media’s OTT Video Services Platform. Endavo provides powerful ways to deliver online programming by including social media features, such as sharing of content, commenting, chatting, and much more, to connect with and grow the audience, and multiple ways to monetize online video to generate new revenue.

“THECOOLTV has an extensive vault of concert footage and music videos which offers premium live coverage of music events,” said Peter Contardo, EVP and chief marketing officer for Endavo Media. “No longer are concerts limited to arenas and stadiums. We’re now bringing them direct to the fans—anywhere, anytime and on multiple devices.”

About Endavo Media:
Endavo Media is an OTT Video Services Platform provider enabling quality delivery of enhanced video services for telecommunication companies, and planet-wide syndication for content producers and broadcasters. Endavo’s Platform as a Service (PaaS) solution provides acquisition, management, monetization and multi-screen distribution of digital media, including live and on-demand video, audio and pictures. Endavo provides more control to connect and engage directly with audiences, build brands, generate revenue and improve the customer experience. Founded in 2004, and with offices in the U.S., South America and Europe, Endavo works with multiple international technology development partners in the EMEA region. Endavo Media is a privately held company headquartered in Atlanta. For more information visit http://endavomedia.com/.