Bahrain youth and sports organization appoints mamemo productions for sports recognition event

mamemo productions to create an innovative event concept for General Organization for Youth and Sports.

Online PR News – 31-March-2010 – – 31.March 2010 , UAE – UAE-based event management company mamemo productions has recently been appointed to create a one of a kind event concept for the annual celebration and athlete’s recognition event for the General Organization for Youth and Sports (GOYS) on 21st of April 2010 at the National Action Charter Monument.

The appointment was marked by a special signing ceremony on the 15th of March between the President of GOYS, HE Sheikh Fawaz bin Mohammed Al Khalifa and mamemo productions Managing & Creative Director Sam Katiela.

The annual recognition event will be attended by His Majesty the King Hamad bin Isa Al Khalifa, The Prime Minister His Royal Highness Prince Khalifa Bin Salman Al Khalifa, and The Crown Prince His Highness Prince Salman bin Hamad bin Isa Al Khalifa along with leading sports, political, and community leaders.

For this high profile event, mamemo productions will create a new event concept which will fuse innovative visual storytelling and the latest in show technologies to create a spectacle that will capitalize on the design of the Monument. The concept designed by Director Katiela includes the following elements:
• Full event concept and technical design
• Conceptualization, production, and execution of show concept
o Customized screens integrated into the design of the Monument
o Full HD production of show concept in leading edge real time 3D animation
• Conceptualization and production of Symphony of Light
• Conceptualization and production of Symphony of Fire
• Conceptualization and production of Symphony of Pyro
• Top of the line digital audio and lighting technologies
• Coordination of event flow, including the awarding ceremony
• Stage management and coordination with all elements, including the parade of 500 athletes
• Production of 2 specially commissioned music
• Analog and digital supply of broadcast-ready program mix

Speaking on the occasion, Director Katiela said “This event represents an honor to mamemo productions because, unlike most of our projects which we gained through a bidding process, the GOYS annual event came as a direct official appointment. This level of trust puts mamemo in a place of high responsibility and we are fully committed to bring out the highest level of creativity with the latest in show technologies to create one of the most memorable events in the Region.”

This appointment marks the new collaboration between mamemo productions and its official Bahrain corporate representative, White and Blue Trading Company.

About mamemo productions:
mamemo productions ( is based in Dubai, UAE and is one of the leading events management companies in the Middle East. Headed by Managing & Creative Director Sam Katiela, the company’s portfolio includes a spectrum of projects ranging from corporate, sports, galas, private events as well as exhibit solutions for such clients as key departments of the Abu Dhabi Government, among them Abu Dhabi Urban Planning Council, Abu Dhabi Tourism Authority, Abu Dhabi Transport Authority, and Brand of Abu Dhabi, as well as Masdar, Aldar, Royal Jet, and Mubadala Development Company. mamemo productions has created also events for companies like Rotana Media Group, Fox Movies Channel, Abyaar, Dubai Lifestyle City, and the Dubai World Central (the world’s biggest airport). The innovative production company is also the creator of 'The Beach Polo Cup - Dubai' (

About GOYS
The General Organization for Youth and Sports (GOYS) is a governmental organization, and the main governmental body in charge of developing the sectors of youth and sports in the Kingdom of Bahrain. It provides sports facilities and sponsors and coordinates events, including international sporting fixtures and Bahrain’s participation in the Olympics