Navigate your way through work and life with the new M10 Smart3 Phone from Garmin-Asus
03/31/2010

The All-in-One Smartphone empowers Professionals on the go with instant connectivity and navigation facilities

Online PR News – 31-March-2010 – – New Delhi, India, March 30, 2010 — Garmin-Asus, a co-branded alliance between Garmin® Ltd. and ASUSTeK® Computer Inc. announces the launch of the Garmin-Asus M10, an all-in-one smart phone. The M10 is a full-touchscreen powered by the latest version of Windows Mobile® from Microsoft Corp. The phone was unveiled by Bollywood actress Kalki Koechlin and Mr. John Chen – Business Head Mobile Communications, Asus India. Also present on the occasion was Mr. Rajat Tandon, Director – Sales, Navteq and Mr. Guneet Singh, Lead – Integrated Marketing and Communications Microsoft.

The unique features of the M10 keeps professionals connected with business and personal contacts, email, calendar and IM, in addition to featuring preloaded mobile navigation from Garmin. With preloaded maps and voice guidance in Hindi and English available for India, the M10 is bound to create its niche of consumers and is aimed for the smart professional who is constantly on the move. The M10 has been priced competitively at Rs. 19,990/-.

Describing the features of the M10, Mr. John Chen, Business Head – Mobile Communication Business, ASUS India said, “The Garmin-Asus M10 is our answer to people’s need for a balance in the hectic Indian work-life scenario. The M10 runs on Windows® Mobile, making it the ideal smartphone for business use, while its smart navigation capabilities, comprehensive social networking features and connected services enable users to lead a truly smart lifestyle. As such we believe that the Garmin-Asus M10 is the phone for the new Smart3 era. It is the ideal and powerful time-saving tool that is designed for anyone who is tired of carrying numerous devices and instead wants to carry one device that gives them many of the same features found on a stand-alone phone, laptop, PND and digital camera.”

The Garmin-Asus M10 is the first and only device now in India that runs the latest version of Windows Mobile. Windows Mobile 6.5.3 features upgrades that enhance user experience and provides access to Windows Marketplace for Mobile, which offers a vast number of Windows phone applications for download.

“We are pleased to have worked closely with Microsoft to bring to market Windows phones based on the latest version of Windows phone today and look forward to our work bringing more Windows phones to market in the future.” John added.

A Premium Smartphone

The M10 has a sleek design with a 3.5-inch WVGA display and a finger-friendly user interface. The Billboard feature displays the most important information so users can review all at one glance. An intuitive 3D Task Manager also allows users to switch easily between running applications. Keeping the phone responsive and the navigation smooth are an impressive 512 RAM and 512 ROM, while 4GB of Flash memory provides ample storage for multimedia and data.

The M10 is equipped with a 1500 mAh battery for hours of uninterrupted use, as well as a full QWERTY soft keyboard for speedy text input. HSDPA wireless connectivity and Wi-Fi (802.11 b/g) ensure that messages are sent and received quickly. In addition, the M10 can be synched to Microsoft Exchange® so that contacts, calendars and emails are always available and secure.

‘Click and Go’ Navigation

Recognizing that location is relevant to every aspect of every day, the Garmin-Asus M10 is designed with location information at its core and it delivers the most advanced location experience on a Windows phone. Navigation functions are linked to frequently used applications such as calendar, contacts, email, internet browser, and messaging; making an exceptionally intuitive and smooth navigation experience.

The M10 has advanced navigation features equivalent to a high-end Garmin nüvi® 7 series which is currently at the price over Rs.20,000/- in the market. It also has highway mode that tells drivers the next three upcoming street exits so they can plan ahead*. The M10 is ready for automotive navigation out-of-the-box, and it includes everything a customer needs to use the device in a car, including a powered cradle and windshield mount*. In short the M10 is fully geared to take on the Indian navigation arena.

Ushering in a Connected Lifestyle

The Garmin-Asus M10 boasts a range of social capabilities, including access to Facebook™ and Picasa Web Albums™. It also places real-time information on connected services* such as weather, flight status, currency exchange and friend finder, Ciao, at users’ fingertips. In addition, the M10 is equipped with a high performance five M.P. camera that automatically Geo-tags photos so that users will always know where they were taken and can easily share them with friends via Facebook and Picasa.

Availability

The Garmin-Asus M10 will be in stores in New Delhi, Mumbai, Bangalore, Kolkata, Chennai, Hyderabad and Pune through carriers and retail distribution channels at a SRP price of 19,990/- For additional information about the product line please visit www.GarminAsus.com.

* Availability of accessories and services may vary by market.

About Garmin-Asus:

Garmin-Asus is a co-branded strategic alliance that enables Garmin Ltd. and ASUSTeK Computer Inc. to combine their complementary resources to develop world class LBS-centric mobile phones.

About Garmin Ltd:

The global leader in satellite navigation, Garmin Ltd. and its subsidiaries have designed, manufactured, marketed and sold navigation, communication and information devices and applications since 1989 – most of which are enabled by GPS technology. Garmin’s products serve automotive, mobile, wireless, outdoor recreation, marine, aviation, and OEM applications. Garmin Ltd. is incorporated in the Cayman Islands, and its principal subsidiaries are located in the United States, Taiwan and the United Kingdom. For more information, visit Garmin's virtual pressroom at www.garmin.com/pressroom or contact the Media Relations department at 913-397-8200.

About ASUS:

ASUS is a leading company in the new digital era, with an extensive product portfolio that includes notebooks, netbooks, motherboards, graphics cards, displays, optical drives, desktop PCs, servers, wireless solutions, mobile phones and networking devices. Driven by innovation and committed to quality, ASUS designs and manufactures products that perfectly meet the needs of today's digital home, office and person. ASUS won 3,268 awards in 2009, and is widely credited with revolutionizing the PC industry with the Eee PC™. With a global staff of more than ten thousand and a world-class R&D design team, the company's revenue for 2008 was 8.1 billion U.S. dollars. ASUS ranks among BusinessWeek's InfoTech 100, and has been on the listing for 12 consecutive years.